Apple may be able to keep those New York Times homescreen videos on their iPad demo videos afterall. Brightcove last night sent out a press release (below) saying that they’ve developed an HTML5 solution for their partner’s websites. That includes the New York Times (a Brightcove investor) and Time, both of which should be available at launch, this week.
The New York Times and TIME Inc. are already using the product, which provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content.
Interestingly, Jeremy Allaire, Brightcove’s founder and CEO, was also the founder of ColdFusion which was purchased by Macromedia in in 2001. At Macromedia, Jeremy became CTO and helped create the Macromedia MX (Flash) platform before leaving and starting Brightcove in 2004.
When you consider that the WSJ, NPR, CBS, and now Brightcove’s customers will have Flash replacements at the launch of the iPad, it looks like Steve Jobs’ crusade to get HTML5 video out the door has been pretty successful so far.
As of this writing, the NYTimes.com and Time.com still don’t play video on the iPad simulator but we’ll be keeping an eye out for any changes.
Brightcove press release follows:
Just wanted to give you a heads up that today Brightcove is announcing a free solution that will make it easy for Brightcove customers to adapt their online video content so it is playable in HTML5-compatible devices like the iPad. The new platform solution, Brightcove Experience for HTML5, helps Brightcove customers bring high quality, interactive and advertising-supported online video to more customers, specifically those using devices that do not support Flash.
The New York Times and TIME Inc. are already using the product, which provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. All of Brightcove’s 1,300+ customers will be able to take advantage of Brightcove Experience for HTML5 today.
I’ve included the press release below for your reference. Please let me know if you have any questions.
Brightcove Experience for HTML5 Unveiled
Publish, Distribute and Monetize Web Video for the iPad and Other Apple Devices
CAMBRIDGE, Mass., March 29, 2010