File this one under WTF. Some company you’ve never heard of just released a press release claiming that Sir Jonathan Ive is about to head a “mobile development project with UNATION and Apercu” alongside his development team at Apple.

“Apercu has increased its commitment to UNATION’s product development by expanding its mobile development partnership with Apple,” says Apercu Global Managing Partner Alec Jain. “To have direct support from Jonathan Ive and his team ensures that

UNATION’s first mobile application will have a level of quality that will set the company apart in the social arena,” Jain added.  Apercu Global provides solutions in business advisory, information technology, marketing & sales and economic security. UNATION is a social media platform that focuses on comprehensive events and branding.

Either this is complete bullshit and a joke of some sort, or someone at the company got the idea that whatever collaboration it actually does have with Apple warrants naming Jony Ive its new head of mobile. Expect this to wind up on the homepage of the Apple blogs any second (except for 9to5Mac of course), and expect Apple to shoot it down shortly after.

Jonathan Ive Senior Vice President of Design at Apple heads Mobile development project with UNATION and Apercu

NEW YORKMay 14, 2014 /PRNewswire/ — After recently partnering with UNATION and announcing a mobile development partnership with Apple, Apercu Global proudly announces an expanded partnership and association with Apple, specifically as it relates to UNATION’s mobile platform. The UNATION project will be headed up by Sir Jonathan Ive, Senior VP of Design at Apple, along with his design and development team.

“Apercu has increased its commitment to UNATION’s product development by expanding its mobile development partnership with Apple,” says Apercu Global Managing Partner Alec Jain. “To have direct support from Jonathan Ive and his team ensures that UNATION’s first mobile application will have a level of quality that will set the company apart in the social arena,” Jain added.

Apercu Global provides solutions in business advisory, information technology, marketing & sales and economic security. UNATION is a social media platform that focuses on comprehensive events and branding.

“The sheer number of life changing products, as well as the level of quality that Jonathan Ive and his team have consistently produced, is unsurpassed in the industry,” says UNATION Chairman John Bartoletta. “We are excited to be working directly with such a talented group of people within the Apple organization and feel that the mobile application being developed will set the stage for UNATION’s growth,” Bartoletta added.

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