Music site Hits Daily Double cites “inside sources at some of the major labels” as stating that Apple Music signed up more than 10M subscribers in the first four weeks, saying the number was shared with them by Apple.

The site says both Apple and the labels were surprised by the speed of adoption, noting that streaming figures for some tracks – which include “a couple of cutting-edge hip-hop titles” – are on a par with Spotify, which has around 75M subscribers …  expand full story