I was recently in Lenox Square Mall in Atlanta, and I visited the Microsoft store, the Apple store, and a pop-up Amazon shop. As I wandered through all three of them, I began to ponder the state of each company when I look ahead to the next generation of consumer technology. As I walked through each of them, this thought kept popping into my head: do Apple products warrant their premium price? Are Apple products a premium experience, or is it all about the Apple brand?
Apple Inc Stories October 21, 2018
Apple Inc Stories June 13, 2016
With two Presidential candidates saying that Apple should be making more of its products in the USA, the Massachusetts Institute of Technology has done the sums to see just how practical it would be for Apple to manufacture iPhones in its home market.
The question, of course, isn’t a simple one: you first need to define your terms. Does it just mean assembling iPhones here rather than in China, or does it mean sourcing components from the U.S. too? The MIT analysis considered both scenarios, starting with assembly-only …
Apple Inc Stories June 3, 2016
Recently departed (but still friend of the site!) Mark Gurman went on the Jay and Farhad Show podcast this evening and gave his predictions for WWDC 2016 and beyond. Most of the conversation material was either posted previously on 9to5Mac or elsewhere but there were certainly some new “whispers”… expand full story
Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”
Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.
Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.
While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …
Apple Inc Stories May 19, 2016
Apple’s falling sales coupled to strong growth from emerging Chinese brands saw the iPhone’s worldwide market share drop just over three points from 17.9% in the first quarter of 2015 to 14.8% in the same quarter this year, according to Gartner.
Although a saturated smartphone market is part of the challenge faced by Apple, global smartphone sales did continue to grow, by 3.9% to 349M units.
Market leader Samsung also saw its share fall in the same period …
Apple Inc Stories May 17, 2016