Phil Schiller Overview Updated December 16, 2017

Phil Schiller

Senior Vice President - Worldwide Marketing

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66 'Phil Schiller' stories

June 2011 - December 2017


Phil Schiller rejoined Apple in 1997 as Senior Vice President of Worldwide Marketing, the same year that Steve Jobs returned. Phil is a well recognized Apple executive with his regular, enthusiastic stage presence at Apple events. He is also known for personally addressing customers’ product concerns. Some of his major accomplishments include the rise in popularity of Mac computers, innovating in the mobile phone space with iPhone, and spearheading the digital music revolution with iTunes and iPod. Also, he is supposedly credited with conceiving the click wheel idea for the original iPod.

Phil first started at Apple in 1987 as a Product Marketing Manager. He went on to work as the Director of Product Marketing at FirePower Systems and then as the Vice President of Marketing at Macromedia before he returned to Apple after a decade. Even though his Bachelor’s degree is in Biology from Boston University, he has a background as a programmer and systems analyst in addition to his almost thirty years of marketing and management experience.

Phil Schiller Stories December 16, 2017

After a pair of interviews earlier this month, Apple marketing chief Phil Schiller recently sat down with The Telegraph to talk about his take on Apple’s latest and greatest products in 2018, that really bad week for software bugs, and more…

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Phil Schiller Stories December 12, 2017

iMac Pro release date has now been confirmed as December 14.

British gadget magazine T3 has an interesting interview with Apple SVP Phil Schiller in which he talks about the ‘gamble’ the company took in dropping the Home button from the iPhone X.

He also revealed that the iMac Pro is just days away from launch …

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Phil Schiller Stories December 8, 2017

Phil Schiller recently joined Dutch website Bright.nl for a sit down interview. The Apple executive touched on topics such as the iPhone X and Face ID, as well as augmented reality and smart home technology.

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Phil Schiller Stories September 6, 2017

Maine college honors Apple SVP Phil Schiller with coastal studies center

Tim Cook isn’t the only Apple executive supporting his college. Apple’s marketing chief Phil Schiller and his wife made a $10 million donation to Bowdoin College in Maine where their two sons attended, and in return the school is naming its coastal studies center in their honor.

Phil Schiller Stories January 9, 2017

On the Backchannel blog, Steven Levy has posted a concise interview with Apple SVP Phil Schiller timed with the iPhone’s tenth anniversary. The post includes Levy’s anecdotes about Steve Jobs back in 2007 at the original iPhone launch followed up with some questions to Schiller about the success of the iPhone looking back and looking forward.

Regarding voice-only personal assistant devices like the Amazon Echo’s Alexa, Schiller says that the best intelligent assistant is the one that’s always with you, and that you can’t discount the value of a color display to present information …

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Phil Schiller Stories December 23, 2016

Consumer Reports yesterday dropped a bombshell on Apple, making the new MacBook Pro the first MacBook ever to not receive the publication’s recommendation. As for its reasoning, Consumer Reports explained that the inconsistent, yet sometimes impressive, battery life was too big of an issue to overlook.

Now, Apple Marketing executive Phil Schiller says that the company is working with Consumer Reports to “understand” the tests.

Working with CR to understand their battery tests. Results do not match our extensive lab tests or field data

That’s what’s so ironic about this: Consumer Reports reported a three and a half hour test on the MacBook Pro, which if you’ve used one like me, know is completely possible with some serious CPU-intensive tasks. But then again tested in the 18-19+ hour range which is totally unbelievable, even if just the screen was on. So if anything, this test is in Apple’s favor.

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