Phil Schiller Overview Updated September 6, 2017

Phil Schiller

Senior Vice President - Worldwide Marketing

See All Phil Schiller Stories

63 Phil Schiller stories

June 2011 - September 2017


Phil Schiller rejoined Apple in 1997 as Senior Vice President of Worldwide Marketing, the same year that Steve Jobs returned. Phil is a well recognized Apple executive with his regular, enthusiastic stage presence at Apple events. He is also known for personally addressing customers’ product concerns. Some of his major accomplishments include the rise in popularity of Mac computers, innovating in the mobile phone space with iPhone, and spearheading the digital music revolution with iTunes and iPod. Also, he is supposedly credited with conceiving the click wheel idea for the original iPod.

Phil first started at Apple in 1987 as a Product Marketing Manager. He went on to work as the Director of Product Marketing at FirePower Systems and then as the Vice President of Marketing at Macromedia before he returned to Apple after a decade. Even though his Bachelor’s degree is in Biology from Boston University, he has a background as a programmer and systems analyst in addition to his almost thirty years of marketing and management experience.

Phil Schiller Stories September 6

AAPL: 161.91

-0.17

Maine college honors Apple SVP Phil Schiller with coastal studies center

Tim Cook isn’t the only Apple executive supporting his college. Apple’s marketing chief Phil Schiller and his wife made a $10 million donation to Bowdoin College in Maine where their two sons attended, and in return the school is naming its coastal studies center in their honor.

Phil Schiller Stories January 9

AAPL: 118.99

1.08

On the Backchannel blog, Steven Levy has posted a concise interview with Apple SVP Phil Schiller timed with the iPhone’s tenth anniversary. The post includes Levy’s anecdotes about Steve Jobs back in 2007 at the original iPhone launch followed up with some questions to Schiller about the success of the iPhone looking back and looking forward.

Regarding voice-only personal assistant devices like the Amazon Echo’s Alexa, Schiller says that the best intelligent assistant is the one that’s always with you, and that you can’t discount the value of a color display to present information …

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Phil Schiller Stories December 23, 2016

AAPL: 116.52

0.23

Consumer Reports yesterday dropped a bombshell on Apple, making the new MacBook Pro the first MacBook ever to not receive the publication’s recommendation. As for its reasoning, Consumer Reports explained that the inconsistent, yet sometimes impressive, battery life was too big of an issue to overlook.

Now, Apple Marketing executive Phil Schiller says that the company is working with Consumer Reports to “understand” the tests.

Working with CR to understand their battery tests. Results do not match our extensive lab tests or field data

That’s what’s so ironic about this: Consumer Reports reported a three and a half hour test on the MacBook Pro, which if you’ve used one like me, know is completely possible with some serious CPU-intensive tasks. But then again tested in the 18-19+ hour range which is totally unbelievable, even if just the screen was on. So if anything, this test is in Apple’s favor.

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Phil Schiller Stories November 21, 2016

AAPL: 111.73

1.67

The new MacBook Pros have been met with a wide array of responses thus far, with some praising the new machines and others viewing them as a step back for a variety of reasons. One common question since the announcement of the new models, however, has centered around why the machines max out at 16GB of RAM.

While Phil Schiller originally penned this limitation on battery life concerns, a new email from the Apple executive offers a bit more insight as to the reasoning…

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Phil Schiller Stories November 14, 2016

AAPL: 105.71

-2.72

Despite what companies like Microsoft may be doing and what some customers continue asking for, Apple is really confident that you wouldn’t like a touch screen on your MacBook. Here’s Phil Schiller explaining Apple’s view on touch screen Macs to Backchannel‘s Steven Levy:

Apple came to this conclusion by testing if touch screens made sense on the Mac. “Our instincts were that it didn’t, but, what the heck, we could be wrong—so our teams worked on that for a number of times over the years,” says Schiller. “We’ve absolutely come away with the belief that it isn’t the right thing to do. Our instincts were correct.”

Of course, Apple is slowly introducing multi-touch to Macs with the release of new MacBook Pros that replace function keys with a dynamic touch panel…

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Phil Schiller Stories November 2, 2016

AAPL: 111.59

0.10

In an interview with The Independent, Apple marketing exec Phil Schiller discusses the development and public response to the new MacBook Pros. He says that “many things” have impressed people and “some” have caused some controversy, referring to the ongoing debates about Apple’s design goals versus the needs of pro users. Rebutting critics, Schiller announces that orders for the new MacBook Pro have set a new online sales record, beating previous sales for ‘pro Apple notebooks’.

The interview also focuses in on a few specific complaints, such as the decision to remove the SD card slot but keep the 3.5mm headphone jack which it classed obsolete for the iPhone 7. Schiller has interesting answers for these questions …

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