Interview Stories August 19, 2021

Apple’s senior director of worldwide developer marketing, Esther Hare, talks about the Apple Entrepreneur Camp program in a new interview and the need for more women and Black developers in the community. In an interview with the Brazilian newspaper O GLOBO, Hare defends that “coding must be accessible to all people.” Apple Entrepreneur Camp program exists for a few years now and supports educational opportunities for Black students, people of color, and women.

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Interview Stories February 9, 2021

If I had to split For All Mankind into two primary genres, I’m not sure how much would be science fiction and how much would be drama. The series is like candy for space fans who dream of a world dominated by advances in space exploration, yet it’s the storylines of the main characters that makes the second season so juicy. Regardless of how you categorize the series, the second season should be more than satisfactory for fans of For All Mankind on Apple TV+.

The sophomore season of Ronald Moore’s For All Mankind dramatic sci-fi series premieres on Apple TV+ later this month. In anticipation of the second season, 9to5Mac spent some time chatting with the cast and creators of one of Apple’s flagship shows.

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Interview Stories August 14, 2016

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The Washington Post this weekend published a very in-depth video/interview with Apple CEO Tim Cook just weeks before Apple is set to unveil its biggest product of the year by far, the iPhone 7. In it, Cook talks about the incredibly important people outside of Apple he turns to for advice at pivotal moments, including Warren Buffett on returning cash to stockholders, Anderson Cooper on coming out, and folks like Bill Clinton and Laurene Powell Jobs on testifying before congress.

He also touches on the future of Apple, such as its Artificial Intelligence and and Augmented/Virtual Reality ambitions… expand full story

Interview Stories June 14, 2016

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Following Apple’s jam-packed WWDC keynote, Apple executives Phil Schiller and Craig Federighi sat down with John Gruber on ‘The Talk Show’ to discuss the company’s recent announcements. Schiller and Federighi addressed some of the unknowns that remained after the keynote and went into more details regarding the announcements.

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Interview Stories May 24, 2016

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[UPDATE: Video embedded below.]

Tim Cook featured at StartupFest this morning, in an interview with Neelie Kroes discussing Apple’s influence in startups and entrepreneurship culture. Cook covered many topics including the role of entrepreneurs and the App Store, the startup climate in Europe, economic optimism, technology in education, Apple Watch and more. We’ve included some snippets of the talk below …

In the interview, Tim Cook says Apple gives entrepreneurs the ability to sell their app instantly worldwide through the App Store. Apple provides technical and marketing assistance to clear the path so the developer can focus on their product. Most young companies should be principally focused on the product; Apple tries to help ease the frictions to fuel more entrepreneurs to do exactly that. Apple is bringing an app development center in Naples to kickstart the app economy in places it hasn’t yet been.

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Interview Stories May 21, 2016

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In this week’s top stories we break down the latest iPhone 7 leaks, the new iTunes 12.4 release, Tim Cook’s trip to India & much more. Head below for the usual roundup of handy links to all of this week’s most shared stories:

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Interview Stories May 20, 2016

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Apple CEO Tim Cook sat down for an extended interview with NDTV while in India this week and in it discusses the latest on Apple Pay negotiations, bringing Apple retail to India, and discussions with carriers and government officials while visiting the country.

While noting several large investments Apple is announcing in India, including the opening of a new development office that will create 4,000 jobs and a new accelerator program for app developers, Cook also confirmed talks with Indian banks for Apple Pay and much more: expand full story

Interview Stories May 7, 2016

In this week’s top stories: Tim Cook hints at a “can’t live without” feature for iPhone 7, we detail Apple Music’s upcoming redesign planned for iOS 10, and the latest round of iPhone 7 reports.

And other top shared stories include Apple’s announcement of a new enterprise-focused partnership with SAP, news of a couple high-profile hires and departures from the company this week, and much more. Head below for the usual handy links to all this week’s top stories and videos:

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Interview Stories May 3, 2016

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After focusing on Apple’s second quarter earnings and the subsequent reaction by Wall Street in the first part of his interview on CNBC’s Mad Money, Apple CEO Tim Cook got a little more personal in part two. During today’s portion of the interview that just aired, Cook talked about his personal motivation for creating products, as well as people he looks up to and more.

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The Apple sponsored 2016 Met Gala was held last night and in attendance was Tim Cook, Jony Ive, and Laurene Powell Jobs, the widow of Steve Jobs. In addition to delivering opening remarks for the event yesterday afternoon and serving as its co-chair, Jony Ive also sat down with fashion news outlet Business of Fashion to discuss the Met Gala’s “Manus x Machina” theme, as well as some more Apple-specific topics.

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Interview Stories May 2, 2016

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[UPDATE: Video below.]

As expected, Apple CEO Tim Cook this evening appeared on CNBC’s Mad Money with Jim Cramer to discuss the recent news surrounding the company’s second quarter earnings results. The company reported $50.6 billion in revenue and $10 billion in profits, but its stock was sent into spiral. Speaking to Cramer, however, Cook defended Apple’s future and called Wall Street’s response a “huge overreaction.”

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Interview Stories March 16, 2016

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Steve Wozniak today has done an ‘Ask Me Anything’ on Reddit, taking questions from users on variety of topics. Wozniak, who also gave a video interview for Reddit’s new Formative series, discussed things such as Tim Cook, Apple’s battle with the FBI, Apple Watch, and much more.

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Interview Stories March 14, 2016

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In a new interview with Noisey, Beats 1 head honcho Zane Lowe has sat down to discuss a variety of topics. Lowe touches on he and Apple’s goal with Beats 1 and Apple Music, his musical inspiration, Steve Jobs, and much more.

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Following the extensive 60 Minutes piece last December, Charlie Rose has shared yet another interview with Apple design head Jony Ive. In the 35 minute interview, Rose and Ive discuss the qualities that “make Apple Apple” and the role of design in the company’s identity.

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Interview Stories February 24, 2016

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Apple CEO Tim Cook has today sat down with ABC’s David Muir to talk about the company’s battle with the FBI. Last week, a California court requested that Apple unlock an iPhone 5c used by one of the San Bernardino gunmen in December. Cook replied to the request with a letter on Apple’s homepage, saying that Apple did not want to create the tool that would be required to unlock the device. In his interview with Muir, Cook elaborated on the company’s decision…

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Interview Stories February 22, 2016

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In a Fortune interview with Tim Cook, Apple’s CEO suggested that Apple is not yet committed to making a car, but is only exploring the idea at this stage. Asked by Adam Lashinsky why Apple wouldn’t comment on its plans given that it is known to have acquired a high-profile team to work on the project, Cook said hiring people wasn’t the point at which the company committed itself.

We don’t have to spend large amounts to explore. So I can’t talk about this certain area that you’re talking about. But when we start spending large amounts of money, we’re committed at that point. But we explore things with teams of people. And that’s a part of being curious […]

Once we start spending gobs of money—like when we start spending on tooling and things like that—we’re committed … 

Lashinsky also asked how Cook responded to ‘peak iPhone‘ concerns …

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Interview Stories February 17, 2016

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It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.

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Interview Stories January 27, 2016

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Apple retail chief Angela Ahrendts has recently sat down with Fast Company for a brief interview in which she discusses what her first two years at Apple have been like. Ahrendts previously was the CEO of high-end fashion retailer Burberry. Ahrendts notes of the strategies she’s employed to improve Apple’s retail chain, including her strategy of treating them just as she would treat an executive.

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Interview Stories January 25, 2016

‘Apple Employee #4’ Bill Fernandez talks early Apple & Steve Jobs in new interview [Video]

Leo Laporte and Mike Elgan of popular podcasting networking TWiT today conducted an interview with Bill Fernandez, the fourth employee to work at Apple. At Apple, Fernandez was a user interface architect and inventor. He worked on both the Apple I and Apple II and contributed to the user interface of Mac OS, QuickTime, and HyperCard. Fernandez is widely credited as being the person who introduced Steve Jobs and Steve Wozniak to each other.

Interview Stories December 20, 2015

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Update: We’ve updated the 60 Minutes Apple episode via Vimeo at the bottom

As expected, this weekend’s episode of 60 Minutes on CBS was chockfull of Apple news and anecdotes. Retail chief Angela Ahrendts, design head Jony Ive, CEO Tim Cook, and many more all joined host Charlie Rose to discuss a wide range of topics, including encryption, terrorism, design, retail, and much more…

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Interview Stories December 17, 2015

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Jony Ive will give a rare look into Apple’s secret design studio in Cupertino this coming Sunday, December 20th. Ive will lead Charlie Rose through the secret design study for his popular show 60 Minutes on CBS. In addition to a tour of the design lab, Rose will also get a “first look at Apple’s store of the future” from retail chief Angela Ahrendts.

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Interview Stories December 14, 2015

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Earlier this month, Apple made good on its promise and made its Swift programming language open source. Following the announcement, Apple’s senior vice president of software Craig Federighi did a pair of interviews to discuss the motivation behind open sourcing the platform and what the future holds. Now, Federighi has joined John Gruber on his podcast The Talk Show to further discuss Swift

Federighi opened the interview by discussing what kind of things Apple has noticed during the first week of Swift being open source. The Apple exec noted that Swift is more active than any other language on Github and that because of this, the Swift team within Apple is more engaged with developers than any other team in the company.

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Interview Stories December 3, 2015

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Earlier today Apple made good on its promise and released source code for its Swift programming language to the public. To go along with making Swift open source, Apple’s senior vice president of software Craig Federighi has sat down for a pair of interviews to discuss the benefits of open souring Swift and what’s in store for the future…

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Interview Stories November 19, 2015

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Update 10:20PM ET: Jimmy Iovine has issued an apology to BuzzFeed News for his controversial quote regarding him believing women have a “difficult” time finding music:

“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Apple executive Jimmy Iovine and popular recording artist Mary J. Blige sat down with the hosts of CBS This Morning earlier today to discuss Apple Music. A couple of months back, Apple debuted a new TV ad for its music streaming service starring Blige along with actresses Kerry Washington and Taraji P. Henson. In the ad, the three stars described Apple music as the “Instant boyfriend mixtape service” and touted that the For You feature is the equivalent of having a boyfriend inside your computer.

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