Auburn University video with Jeff Williams, Bob Iger profiles Tim Cook in honor of Lifetime Achievement award

Tim Cook Auburn

(Photo via Auburn University)

Following Apple CEO Tim Cook being honored with Auburn University’s College of Human Sciences Lifetime Achievement award last December, the university in Alabama from which Tim Cook graduated has shared a video profiling the Apple CEO and his impact at Auburn. While the video was first posted in March and surfaced today, it features commentary and interviews from other notable Apple figures including Jeff Williams, Senior VP of Operations, and Bob Iger, Disney CEO and Apple board member. Read more

Tim Cook calls on Congress to pass Employment Non-Discrimination Act

 

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Apple CEO Tim Cook took to Twitter on Friday to voice his position on a potential new law currently being considering by the United States Congress. “The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA,” Cook tweeted while mentioning members of Congress in leadership positions from both political parties. Cook also tweeted the quote “We shall overcome” and said “Much done but much left to do.” 

The law to which Tim referred, known as the Employment Non-Discrimination Act, would prohibit companies with 15 or more employees from discriminating based on sexual orientation or gender. The Apple CEO has previously expressed this position in a Wall Street Journal opinion editorial published last November. The bill has since been passed by the Senate, but has struggled to make it through the House of Representatives.

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Everything to know about iOS 8 and OS X 10.10 (Roundup + New Details)

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While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:

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First Apple Store opens to public in Turkey

After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

zorlu_center_first_view_big Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

More images and videos below:

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Apple ranked well in Greenpeace’s ‘Green Internet’ report for its renewable energy efforts

As Business Insider points out, Apple’s renewable energy efforts have ranked it well on Greenpeace’s “Clicking Clean: How Companies are Creating the Green Internet” study. Apple scored an “A” rating in ‘energy transparency’, ‘renewable energy commitment & siting policy’, and ‘renewable energy deployment & advocacy’, while it scored a “B” in ‘energy efficiency & mitigation’. Facebook and Google both averaged well in the same categories, while Amazon, Microsoft, and Twitter all scored poor to dismal ratings in each category. Full report card below: Read more

Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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