TechCrunch has published a new piece detailing Apple’s massive effort to rebuild Apple Maps from the ground up — specifically the mapping data — with a combination of iPhones and those Apple Maps vans we’ve seen on the road for years.

The results of this effort will show up first in the next iOS 12 beta for new mapping data for San Francisco and the Bay Area before expanding to Northern California later in the year. Ultimately, the end goal for the new Apple Maps is to be based entirely on Apple-collected data and not a combination of external data providers.

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Last month we reported that Tim Cook would be facing deposition over Qualcomm patent royalties in June. Today, another SVP from Apple is being added to the list.

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We’re on the ground at SXSW 2018 in Austin, Texas where Apple’s Eddy Cue is about to take the stage to discuss media curation with CNN’s Dylan Byers. The interview comes just moments after Apple announced plans to acquire digital magazine subscription service Texture, so Apple’s plans for that app will likely be the highlight of the conversation.

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We shared in December that Eddy Cue was set to appear at this year’s Pollstar conference, and today the Apple exec took the stage to discuss Apple Music and more. Cue danced around the discussion of Apple’s developing TV show lineup, but did share an interesting detail about how HomePod adjusts its audio with different music…

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A few months back, Eddy Cue visited Duke University to meet with Duke Technology Scholar. Cue, a Duke alum himself, took the opportunity to discuss what can be done to give women the same opportunities as men in technology fields, as well as his time at Apple and the company’s growing need for diversity.

While the actual event took place on September 29th, it flew largely under the radar, but it’s still worth a watch…

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Apple’s Eddy Cue has been confirmed as a featured speaker at the Pollstar Live 2018 conference which will take place in Los Angeles in February. Variety reports that its executive music editor Shirley Halperin will join the Apple SVP for a Q&A session.

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