TV Stories January 19

AAPL: 119.78

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Netflix was a major missing piece of Apple’s new TV app when it launched last month, and that’s still the case despite some confusing coverage recently. The confusion is around how Apple’s TV app works with search and opening video apps.

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TV Stories November 15, 2016

AAPL: 107.11

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Apple’s new ‘TV’ app has begun rolling out to Apple TV owners in the USA. Apple explained last month that the app is intended to bring together shows from multiple TV apps into a single view.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Several readers have reported seeing the app appear …

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TV Stories November 14, 2016

AAPL: 105.71

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Apple appears to be retiring the built-in Videos app on iOS in favor of the new TV app coming next month. The behavior is introduced with today’s iOS 10.2 beta 3; iOS 10.2 beta 2 included both apps separately. Apple could still change this behavior in a future version of iOS 10.2, although there isn’t much need for both apps for most users.

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TV Stories October 31, 2016

AAPL: 113.54

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At its Mac event last week, Apple previewed a new app called ‘TV’ that’s coming in December to the iPhone, iPad, and Apple TV (and apparently not the Mac). The TV app is Apple’s effort to unify the video watching experience that currently takes place across various (mostly paid) video apps.

The videos are still served up in each channel’s app, but Apple’s new TV app is home base for discovering what to watch next or resuming something you’ve already started. It’s less about providing actually new content and more about improving how you find content that you can already watch in other ways.

And unless you pay for cable, you’ll probably find the TV app to be somewhat limited when it launches. Potential Netflix integration could help, but an Apple-produced subscription TV service would unlock the full potential of the new TV app and the Apple TV…

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TV Stories May 26, 2016

AAPL: 100.41

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The Financial Times is reporting that Apple considered a buyout of Time Warner late last year, with Apple executive Eddy Cue raising the idea at a meeting with Time Warner’s head of corporate strategy, Olaf Olafsson. The idea of bid was very much tentative and did not enter serious negotiations involving Tim Cook, according to the report. However, Apple is still interested in acquiring media company talent and sources indicate the company is ramping spending on original content: “several hundred million dollars a year”.

Apple has long been rumored to want to launch a skinny cable subscription service for internet television, in concert with its Apple TV set top box. At Startup Fest earlier in the week, Tim Cook said he wants Apple to be a catalyst in the entertainment business.

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TV Stories April 18, 2016

AAPL: 107.48

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Apple has long been rumored to be interested in creating its own original video content for Apple TV users. Earlier this year, the company announced its first original TV show that will focus on the “app economy” and feature music artist Fast Company today reports, however, that this series is only the very beginning for Apple when it comes to in-house video content.

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