In a newly released interview with CNET from SXSW 2017, Zane Lowe breaks down some of his beliefs on where music is headed in regards to Apple Music and Beats 1. The interview takes Lowe’s music keynote talk a bit further into understanding how he believes the streaming service integrates into the quickly moving world of music.
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Apple Music creative director and Beats 1 head Zane Lowe has today been announced as a keynote speaker for the 2017 South by Southwest festival in Austin, Texas. The event takes place from March 10th through March 19th, though it’s unclear when Lowe’s presentation will be (via Billboard).
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Since its launch last summer, people have been calling for Apple’s streaming music service Beats 1 to offer up more unique content like live streams of concerts and listening parties. At long last, it appears as if that request is coming to fruition. The Apple Music Snapchat account has recently been promoting a Beats 1-sponsored concert by popular band ‘The 1975,’ whose new album comes out this Friday.
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Apple continues to talk high praise of Apple Music, most recently leaking that the service has 10 million paying subscribers, but it has remained somewhat quiet about its Beats 1 online 24/7 radio station. Beats 1 launched to much fanfare with Zane Lowe leading the effort, and while it seems to be doing decently, it isn’t a sensation in the music business yet. It’s especially timely to talk about Beats 1 now that Apple has retired the iTunes Radio ad-supported stations, leaving Beats 1 as the only way to get free streaming music from Apple. I’m intrigued by the uptake of the station — there’s a poll to find out how often you tune in below the break — as it seems Beats 1 has an awareness issue.
I tend to like the music that is played but I just forget to tune in. I think Beats 1 is good but Apple needs to support it better within iOS and iTunes to make it stickier. Here are some suggestions …