Dr Dre Stories June 27

Apple’s Jimmy Iovine and Dr. Dre hit with $25 million bill for Beats headphones royalties

Beats was purchased by Apple quite a while back. With that being said, Apple has yet to design any Beats products in-house, continuing to use the original Beats designs. Today, Apple’s Jimmy Iovine and Dr. Dre have been hit with damages in the millions over a Beats case from 2016.

Dr Dre Stories October 12, 2017

Apple’s Jimmy Iovine and Dr. Dre break ground for their new USC academy opening in 2019

Apple employees Jimmy Iovine and Dr. Dre have been planning an undergraduate academy for entrepreneurs at the University of Southern California for a few years now, and this week the Beats co-founders officially broke ground for the project, ABC reports.

Dr Dre Stories March 23, 2016

Apple Music extends partnership with Vice to release new docu-series on local music scenes

Apple continues to expand its video content line-up by extending its partnership with Vice today as the duo have released the first episode in a new documentary series. Apple Music and Vice’s series, The Score, take a focus on various music scenes around the world. Episode one looks into the life of Minnesota’s Native American hip-hop scene and artists.

Dr Dre Stories February 12, 2016

When Apple bought Beats back in 2014, it got a headphone/speaker line and the foundation for what became Apple Music. Now it appears that Beats co-founder and rap legend Dr Dre is going to be playing an even bigger role in the company. According to The Hollywood Reporter, Apple is currently producing an original series called Vital Signs with Dr Dre as the show’s star. It’s a new move for Apple, creating original video content, and one that is expected to be used to promote Apple Music.

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Dr Dre Stories September 1, 2015

Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world …  expand full story

Dr Dre Stories August 21, 2015

Hip-hop artist Dr. Dre’s controversial and storied past was bound to become an issue for Apple at some point after it bought the company he co-founded for $3 billion last year. Now Apple is hoping it can let the rapper’s history live in the past, which is especially tricky as it promotes the biofilm “Compton” depicting the rapper’s entrance into fame.

The biographical film, which was produced with close cooperation from Dr. Dre, has been criticized for omitting decades old allegations that the artist physically abused women. Today both Dr. Dre and Apple released statements addressing the controversy, Dre saying that he deeply apologizes for his actions 25 years ago and adding that “it has forever impacted all of our lives” while Apple said that “we have every reason to believe that he has changed.” expand full story

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