Update: We’ve gotten word from a Spotify spokesperson that the Free model isn’t going anywhere. Director of Communications at Spotify Graham James told me “This is totally false. Our model is working.”
Digital Music News is claiming that Spotify is coming under pressure from music labels to end its free, ad-supported service, limiting users to a three-month free trial.
The three-month ‘proposal,’ advanced most principally by major labels Universal Music Group and Sony Music Entertainment, would allow current, free-access, ad-supported (or ‘freemium’) subscribers to continue their plans for 6 months, while new users would be limited to three months only. Coincidentally or not, Universal Music Group is one of the labels specifically mentioned in two investigations into whether Apple is attempting to stifle competition in the run up to launching its own streaming music service … Read more