Spotify CEO: Apple becoming a lifestyle company in all verticals, Beats deal not primarily for streaming service

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In the weeks between the Apple-Beats acquisition first being reported as being in final talks and the two companies both officially announcing the deal, Billboard interviewed Daniel Ek, the CEO and co-founder of the streaming music giant Spotify, asking about his take on Apple becoming a subscription streaming music competitor through Beats Music.

At the time, Ek was reserved in saying too much about the proposition. “I don’t like speculating about things that haven’t happened,” Ek stated. He did, however, say that he always believed Apple would enter the streaming music space and doubled down saying Spotify is focused on “building the best possible product” while noting the service’s 40 million users with 10 million paid customers.

The Spotify CEO was interviewed last week at Fortune’s Brainstorm Tech conference and once again asked about the Apple-Beats deal, this time with the acquisition being official: Read more

Decline of music downloads continues as on-demand streaming audio up 50 percent

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Apple’s presumed plans for an on-demand music service as part of its Beats acquisition is looking increasingly well-timed as Nielsen data shows that U.S. on-demand music consumption climbed 50.1 percent year-on-year, while music downloads fell by 12 percent in the same timeframe.

“With On-Demand streams surpassing 70 billion songs in the first six months of 2014, streaming continues to be an increasingly significant portion of the music industry,” says David Bakula, SVP Nielsen Entertainment …

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How-to: Unofficial tool allows you to import iTunes and Rdio Playlists to Beats Music

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While Beats Music will soon be owned by Apple, the music service does not easily integrate with iTunes. For instance, there is no official Beats tool to link your iTunes library for streaming from Beats Music. However, an unofficial tool called Beats Importer is a temporary solution that seems to work well for adding iTunes and Rdio Playlists to your Beats Music library. We’ve compiled a tutorial for importing your iTunes Playlists to Beats Music, below:

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Is Beats CCO Trent Reznor of Nine Inch Nails going to be an Apple employee?

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Update: A spokesperson for Beats Music confirmed to us that “Trent Reznor is still with Beats Music.”

Jimmy Iovine has long credited Nine Inch Nails frontman and Beats Music Chief Creative Officer Trent Reznor as a driving force behind the success of the service. Reznor, however, is now rumored to have left the company as it finalizes its $3B sell to Apple. The news comes from a line in a USA Today report over the weekend that curiously doesn’t mention a source of the information:

(Curiously, Beats’ chief creative officer, Trent Reznor, the singer-songwriter and producer of Nine Inch Nails fame responsible for Beats’ tastemaking, has reportedly left the company. Also, one of Beats’ principal technology executives, Fredric Vinna, has recently gone to Spotify, and its co-founder, Ola Sars, to a Spotify-backed venture.)

Beats Music didn’t respond to a request for comment on this story, but Billboard reports that a spokesperson for Beats and for Reznor claim the report is inaccurate: Read more

Wall Street unimpressed by Beats acquisition: “Not what we want to see”

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Judging by a roundup in The Wall Street Journal, analysts and investors appear not to share the enthusiasm for Beats acquisition express by Tim Cook and Eddy Cue. While Cook said he was “excited [...] about this new chapter in our history” and Cue believed that “combining the two companies will help [music] grow again,” Wall Street is more skeptical.

“To see this kind of money spent for a company that gets most of its revenue from hardware business is not what we want to see,” said Dan Niles, chief investment officer of hedge fund AlphaOne Capital Partners …

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