Eddy Cue January 13

AAPL: 97.39

-2.57
Stock Chart

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:

While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.

Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.

The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.

expand full story

Eddy Cue January 10

AAPL: 96.96

0.51
Stock Chart

It’s been an interesting day for user number stories out of Apple over the weekend. Early Sunday morning it was reported that Apple Music has reached 10 million paying subscribers, or half way to what Spotify currently claims, and a story published late Sunday night includes an interesting confession from Apple’s services guy Eddy Cue. The Apple exec told the WSJ that the company hasn’t been accurately counting the number of users actively using its new Apple News app.

“We’re in the process of fixing that now, but our numbers are lower than reality,” he said. “We don’t know what the right number is,” but he added that it was better to undercount than overcount traffic.

Despite the glitch, Mr. Cue said Apple is pleased with the product so far. He said most feedback from publishers has been positive. Usage has “scaled very fast…but it doesn’t mean we don’t all want more,” he said.

The lower-than-reality numbers have been shared with publishers that use the number to make decisions about using supporting the platform and optionally advertising through it.

expand full story

Eddy Cue January 7

AAPL: 96.45

-4.25
Stock Chart
9to5toys 

Eddy Cue December 15, 2015

AAPL: 110.49

-1.99
Stock Chart

Eddy Cue December 9, 2015

AAPL: 115.62

-2.61
Stock Chart

Yesterday Apple released tvOS 9.1 for the new fourth-gen Apple TV which adds support for the Remote app on iPhone, iPad, and Apple Watch just like the previous Apple TV model. This makes setup and text input much easier from iPhones and iPads as you can use the software keyboard versus relying on swiping left and right across a keyboard, but many have wondered if Apple would update the Remote app to offer features more like the new Siri Remote for Apple TV. Apple’s Eddy Cue says the answer is definitely, speaking with Buzzfeed, and it’s coming during the first half of next year…

expand full story

Eddy Cue November 30, 2015

AAPL: 118.30

0.49
Stock Chart

Following his interviews centered around the new Apple TV, Apple’s SVP of software and services Eddy Cue has now sat down with CNN’s Brian Stelter to discuss the News app the company launched alongside iOS 9. In the interview, Cue and Stelter discuss a variety of points surrounding News, including Apple’s main goal with the app, the expansion to additional countries, and revenue sharing.

expand full story

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP