Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…
The Wall Street Journal is reporting that Ian Rogers, the head of Beats Music, will now also lead iTunes Radio following the Apple acquisition. Apple wants to increase collaboration between both Beats Music and iTunes Radio by having both streaming services led by Rogers. Up to now, iTunes Radio has been headed by Jeff Robin’s team, best known for creating the software that became iTunes.
The Journal says that Rogers’ leadership will increase ‘cohesion’ between the services, which currently offer a lot of app in their end-user experiences. It is still unclear whether Apple has plans to consolidate the brands.
While iOS 8 for the iPhone, iPad, and iPod touch is set for a September launch, Apple is planning to bring its next-generation Mac software, OS X Yosemite, into the wild a month later, in October, according to several sources. Apple plans to continue releasing OS X Yosemite Developer Previews every two to three weeks until a final Developer Preview is seeded on September 29th, according to the people. Apple is then expected to finish up work on Yosemite in early October and release a golden master build around October 10th, the sources said. Apple is also finishing up preparations to release a version of OS X Yosemite beta tomorrow to the first one million people who signed up for the public beta.
In the weeks between the Apple-Beats acquisition first being reported as being in final talks and the two companies both officially announcing the deal, Billboard interviewed Daniel Ek, the CEO and co-founder of the streaming music giant Spotify, asking about his take on Apple becoming a subscription streaming music competitor through Beats Music.
At the time, Ek was reserved in saying too much about the proposition. “I don’t like speculating about things that haven’t happened,” Ek stated. He did, however, say that he always believed Apple would enter the streaming music space and doubled down saying Spotify is focused on “building the best possible product” while noting the service’s 40 million users with 10 million paid customers.
Apple CEO Tim Cook has now participated in two charity auctions through the site Charitybuzz, first raising $610,000 for coffee with the CEO then $330,000 for lunch and an invitation to an Apple event, and now Apple SVP of Internet Software and Services Eddy Cue is offering his time as well in an effort to raise money for a good cause. The winning bidder for the Apple executive’s auction will specifically win the opportunity to have lunch with Eddy Cue at Apple’s campus in Cupertino, California, as well as a 13-inch MacBook Air… Read more
As expected due to their appearances on the guest list, Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue are in attendance at this week’s Sun Valley media conference in Idaho. The WSJ’s Doug MacMillan shared the above photo of Cook walking around the Sun Valley resort. The Information’s Jessica Lessin spotted Cue, and the executive provided a witty response to Lessin’s question about TV deals:
Cue and Cook both attended the conference last year, and Cook attended as the sole Apple representative the previous year. Several Apple partners, including board member and Disney CEO Bob Iger, are also attending the event. Cook and Cue’s attendance comes in the months following the Cupertino-company’s blockbuster deal to acquire Beats, and perhaps the duo have plans to create new deals at this conference.
More photos of Cook at the conference below: