This week Pandora is launching its on-demand music service with features like what other subscription services including Apple Music and Spotify offer. Before now Pandora has primarily served streaming radio stations based on artists and tracks. Pandora Premium opens the service’s catalog of music up to on-demand access for a monthly fee.
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When Apple Music officially launched earlier this year, we ran a poll seeing where people were switching from to use the service. A surprising 33 percent of the 18,000 responses said they were switching from Spotify to Apple Music, while another 23 percent said Apple Music was their first streaming service. At the time, however, anyone using Apple Music was getting it for free. In fact, 17 percent of people said they were using the service, but only during the trial.
As we noted earlier today, however, the first 3 month free trials are wrapping up, which means it’s time to see who’s sticking with Apple’s streaming music service and who’s leaving…
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The rollout, which starts Wednesday, includes 460 stations owned and operated by stakeholder Atlanta-based Cumulus Media Inc [including] long-running stations such as Cumulus’ KLOS-FM (95.5) in Los Angeles and KFOG-FM (104.5) in San Francisco, along with talk radio and sports outlets …