Apple Music was introduced yesterday at WWDC and has since prompted reactions from many other streaming music companies. When Apple enters a new market, it always shakes things up enough to warrant some concerns from its competitors and Apple Music is no different. Rdio, Spotify, and Pandora have each responded to the Apple Music announcement in their own way:
Spotify has yet to address Apple Music as a company, but CEO Daniel Ek posted a cryptic tweet while Tim Cook and Jimmy Iovine were on stage introducing the streaming music platform. Since deleted, Ek tweeted “Oh ok,” seemingly in response to Apple Music and some of the claims Apple made regarding its competitors. Ek deleted the tweet quickly after posting it. Spotify has not yet commented on the announcement of Apple Music, but Ek has been dismissive of the threat of Apple’s competition in the past.
Rdio has also responded to Apple Music, but in a more formal manner than Spotify. The company tweeted an image welcoming Apple to the streaming music industry. The image is strikingly similar to the same one that Apple shared when IBM entered the personal computer market back in 1981. Here’s what Rdio had to say regarding Apple’s entry into the streaming music space:
Welcome, Apple. Seriously.
Welcome to the most exciting and important frontier since the digital music revolution began 16 years ago.
We look forward to responsible competition in the massive effort to make music available legally for anyone to enjoy anytime, anywhere.
Because what we are doing is increasing the value of music by enhancing each individual’s experience with music they love.
Welcome to the task.
Finally, Pandora Radio also commented on Apple Music. The company’s CFO Mike Herring gave an interview with CNBC in which he noted that he still feels confident in Pandora’s role as a market leader because of its competitive drive and monetization. Herring noted that Apple Music shows the strong and growing market for streaming music and that he still expects Pandora to continue to grow and thrive. He also pointed out that the “lean back” radio service that Pandora offers is hard to replicate and that Pandora has been perfecting its algorithms for more than 15 years.
Apple Music is slated to launch on June 30th as part of iOS 8.4. While all three of these music competitors seem confident in their abilities to withstand Apple Music, the effects remain to be seen.
Rhapsody also addressed Apple Music, noting that it looks “strikingly familiar” to what’s already available. Ethan Rudin, Rhapsody CFO:
“It’s flattering to watch new competitors bring a product virtually identical to the one we’ve had in market for years. We know better than to underestimate Apple, but what we saw today looks strikingly familiar. Rhapsody built the first subscription music service in 2002 and we have continued to innovate since. Apple will help raise awareness of streaming music, but we are confident music lovers will value the simplicity of our music-first platform.”
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