Apple is in the process of winding down Beats Electronics’ outsourced phone support ties and moving technical support completely in-house via AppleCare, according to sources. Beats Electronics phone support is currently split between Apple and Sitel, a customer support outsourcing firm, and Apple is aiming to completely end that relationship as soon as March. Apple cut several Beats jobs in July following the acquisition. Sitel employees have confirmed that they will be moved to new technical support positions for other companies, and AppleCare employees similarly confirmed that Beats support will soon be handled completely internally. Apple acquired Beats Electronics and Beats Music in May 2014 for $3 billion, and sales transitioned to the Apple Online Store in August. Apple Store Genius Bars began servicing Beats products late last year.
Streaming music subscription service Spotify shared its latest user numbers today, announcing that it now has 15 million paid subscribers to its premium service and 60 million active users. Spotify’s paid user count of 15 million accounts is up from the 10 million paid subscribers it previously reported just over six months ago.
Since then, Apple has officially closed on its $3 billion deal to acquire Beats Electronics and Beats Music, which gave it access to its own on-demand music streaming subscription service. Before Apple’s Beats acquisition last year, the Spotify competitor was believed to have just over 110,000 paid subscribers of its own. Read more
Apple CEO Tim Cook ranked well on CNN Money’s list of best CEOs of 2014 taking the top spot of CEO of the year. The news organization said Cook has “arguably the toughest CEO job in America” as he battles critics skeptical of his performance running Apple without Steve Jobs and cited the company’s 40% stock climb this year as well as the debut of the iPhones 6 and Apple Pay ahead of the Apple Watch early next year. Read more
Bose and Beats have been at each other’s throats in recent months, with the former inking a deal with the NFL to ban the Apple-owned company’s gear from appearing on camera at the league’s events. Apple fired back by pulling Bose products from its physical and online stores.
Now things may be about to get even more interesting between the two companies as Bose reportedly plans to launch a direct competitor to the Beats Music streaming service. The information comes from a job listing posted by the speaker manufacturer.
It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year… Read more
Apple makes great phones, tablets and computers; earphones not so much. The ones that come free with the iPhone look attractive, but they’re pretty much worth what you pay for them when it comes to sound quality.
Great sound, though, doesn’t come cheap, which is why a pair of premium headphones or earphones can make the perfect gift for someone who loves their music but perhaps doesn’t have the budget to really splash out on themselves.
Earier this year Bose and Apple had a bit of a falling out when the former decided to block NFL players from wearing Beats headphones while on camera, then fined players who violated the rule. Beats Electronics co-founder Jimmy Iovine said at the time that the ban actually served Beats by providing a bit of free publicity.
Apple apparently didn’t agree, and retaliated by pulling all Bose products from its store shelves in October. Around that time the two companies were also duking it out in a patent lawsuit, though they eventually decided to settle.
Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy. The job will be based out of Culver City, which could hint at Apple’s plans to align its overall social media strategy closer with its recently acquired Beats Electronics division which is located there. The West LA office is also in close proximity to its lead global Ad/Marketing agency Media Arts Lab. Read more
I’ve already broken down the best gifts for students this holiday season, but now it’s time to talk about the best gifts for all the Apple lovers in your life. These are most of the products that I use on a daily basis. Whether I use them on-the-go, while working, or pretty much 24/7, these are some of the best products that have earned a coveted spot in my daily routine.
Billboard is about to add data from music streaming services to its weekly Billboard 200 charts for the first time as services like Spotify and Apple’s Beats Music become increasingly popular. The New York Times reports that Billboard and Nielsen SoundScan plan to start incorporating both streams and downloads from music streaming services, in addition to the music sales the chart already covered, in order to more accurately reflect popular albums based on what users are listening to. The first chart including streaming services will include data for next week and arrive online Dec. 4: Read more
According to a new report from the Financial Times, Apple is expected to bundle the Beats Music streaming service with an upcoming version of iOS next year.
Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.
The report comes amid rumors that Apple is planning to rebrand the Beats Music subscription service for a potential relaunch around February, although FT has added that the bundling is expected “as early as March.” Read more
For Black Friday, Apple has refreshed the frontpage of its online store with a rather-drastic redesign. Each product category now dominates the webpage, with full-bleed images of their main product lines. The new iPad updates get the top spot, but interestingly Apple TV and Beats headphones also get prime placement. In fact, the product images for Beats accessories are so large, it only takes four images to dominate the screen.
The strap-line ‘From one gift come many’ headlines the page, which also links up with Apple’s upcoming retail store holiday changes. The same tagline will soon be featured in Apple Store windows around the world, highlighting the wide scope of the iPhone and iPad, as shown below.