Even in the age of the Apple Watch which only plays music over Bluetooth, Apple has yet to produce any Apple-branded wireless headphones or earbuds, instead promoting Beats-branded earbud and headphone designs created before Apple’s $3 billion acquisition of that company last year. A new report from MacRumors suggests that could soon change, however, as it’s believed Apple may have applied for “AirPods” trademark under an alias company name. expand full story
Beats ▪ October 1
Beats ▪ September 1
We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.
He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world … expand full story
Beats ▪ August 17
Beats ▪ August 16
Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.
Beats ▪ August 6
Apple last month kicked off its annual Back to School promotion, announcing that it is giving away a free pair of Beats Solo 2 headphones with the purchase of any eligible Mac. At the time, however, the promo was limited to Apple retail stores, with the promise of the deal coming later on to Apple’s online store. Starting today, however, Apple’s Back to School promotion is now available via Apple’s online store.
Beats ▪ August 2
Dr. Dre joined Apple as part of the Beats acquisition last year. Dre’s contribution to (aside from branding) is questioned by critics but fans of his work will be pleased to know he announced his first new album in fifteen years, entitled Compton A Soundtrack. The album can be preordered on iTunes now ready for release on August 7th.
Dre announced his long-awaited new release on his Beats 1 radio show yesterday with rapper and former colleague, Ice Cube. The album will be exclusive to Apple, available to buy on iTunes or stream on Apple Music.