Beats April 22
Beats April 14
The Times reports that Apple is signing up UK footballer Raheem Sterling to be its latest celebrity endorser as the company reportedly plans a new ad campaign that will surround Sterling and the European Championship finals this summer. The report claims Sterling will earn a six-figure pay check for the endorsement:
Beats March 14
Beats March 10
Apple has rolled out a nice enhancement to the Radio tab in the Music app, further promoting Beats 1 as a live always-on service. As pictured above, rather than displaying the same static image of the Beats 1 logo with a Listen Now subtitle, the Radio tab now updates along with the live schedule … displaying live show titles, host names, description and artwork for the current show. This change allows users to quickly find out what’s on right now and could convert more people into actively listening to the free Beats 1 radio station.
The Radio tab content is largely controlled by server-side data, so Apple has been able to apply this change without an iOS system update; it is appearing on devices running the public iOS 9.2.1 and beta iOS 9.3 seeds.
Beats February 3
Apple’s annual Back to School program returns in Australia and New Zealand with a promotion to receive a pair of Beats Solo2 On-Ear Headphones with qualifiying Mac purchases. Customers may also alternatively choose to receive savings on a new iPad (although there is currently an error on both sites not indicating how much can be saved). Last year’s promotion in Australia and New Zealand included an Apple Store gift card up to A$100/NZ$125, so it’s nice to see them promoting the acquired Beats brand and giving away instant credit for the headphones.
Beats January 28
While it’s widely rumored that the iPhone 7 will drop the headphone jack when it launches later this year, known Apple audio supplier Cirrus Logic may have hinted about how Apple plans to handle this transition. Speaking to analysts and investors during the company’s latest earnings call (via BI), CEO Jason Rhode made a few interesting comments about what might be planned for later this year.