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Beats Electronics

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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Review: Beats 360 are the closest Apple headphones to AirPods Max, with one caveat

The highly anticipated Beats 360 are now available for purchase. After being teased prior to the World Cup, Apple’s latest pair of Beats headphones are now on the market. I got an early hands-on with them, and they’re quite an interesting product offering that I’ve thoroughly enjoyed using – though they have one key flaw: no wired connectivity, which will bother some more than others.

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