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Apple’s rebranding of Beats Music streaming service rumored for February

Beats Music iTunes Festival

Yesterday news broke that Apple was reportedly going to shut down its newly purchased Beats Music streaming service which Apple quickly dismissed as false although it does sound like changes for the brand and service are in the works as you might expect. Re/code’s John Paczkowski shared today that such a rebrand could be slated for February:

Now that we’ve established that Apple is not “shutting down” Beats Music, the streaming service that Tim Cook in May lauded as the “first music subscription service that really got it right,” and we’re all agreed that it makes far more sense for the company to dump the Beats Music brand and integrate the service into an offering of its own, we can move on to another more interesting question: When will Apple show off the new version of its subscription service and its new brand? Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8.

With Apple currently maintaining a streaming music service branded as iTunes Radio and a separate on-demand music service branded as Beats Music, it’s not hard to believe that the service is due for some reworking under Apple’s ownership.

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Comments

  1. if they want it to succeed they better release it worldwide or at least in the major markets like Europe, Japan and Australia and also keep it on other platforms like Windows and Android

  2. hmurchison - 9 years ago

    It needs to be integrated into the iOS system so that it’s on hundreds of millions of devices and follows a UI paradigm that is more Apple like. This is not going to change the value of Beats Music which was excellent curation. It’ll just present it in a form that is more integrated with iOS 8

  3. Why would you want to rebrand something that you paid 2 Billion for?

    • hmurchison - 9 years ago

      Beats Music was the smallest portion of the acquisition with the least market penetration. Beats Headphones are the product that needs to keep the Beats brand.

  4. Cory © (@Nardes) - 9 years ago

    They also need to figure out a way so streaming through the app doesn’t count towards your data. That would seal the deal for lots of people

Author

Avatar for Zac Hall Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created SpaceExplored.com.