Depth, breadth and music knowledge will be key to the success of Apple Music, say Eddy Cue & Jimmy Iovine

cue-iovine

In an interview with The Loop, Apple SVP Eddy Cue and Beats founder Jimmy Iovine said that depth, breadth and musical knowledge would allow Apple Music to succeed in a market where all streaming services offer access to the same 30M songs.

“One of the things we wanted with Apple Music was depth, said Cue. “We wanted you to be immersed in it when you started using it.”

Iovine pointed out that playlists generated by algorithms tended to be predictable, while those curated by people with deep knowledge of the music industry could make surprising connections – using Bruce Springsteen as an example.

[With an algorithm, you can] pretty much guess what’s going to be played. Bob Seger, John Mellencamp, and Tom Petty are always popular choices.

What freaked me out is that Apple Music played ‘Paint It Black,’ which I happen to know is one of Springsteen’s favorite Stones songs.

Iovine said that most algorithms stuck to one genre and era, while human DJs could mix things up because “the DJ is in the middle, explaining how it works.” This, said Cue, generated greater breadth, and you could find a hip-hop track following a rock one …  Read more

More Beats 1 hosts revealed ahead of launch, will include shows from Dr. Dre, Drake, and more

my name is drake and thank you for your time

Along with today’s announcement that Zane Lowe’s first Beats 1 interview will be with Eminem, a New York Times profile on the DJ revealed the titles and hosts for other shows on Apple’s upcoming music streaming service.

As you might expect, Apple’s own Dr. Dre will be hosting a show of his own called “The Pharmacy.” Rapper Drake, who appeared on stage at the Apple Music announcement, will also have a show on the streaming radio service.

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Coming at WWDC 2015: New Apple Watch SDK, Quality-focused/refreshed iOS 9 & OS X 10.11, Apple Music

IMG_5704

Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.

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HBO CEO reached out to his old boss Jimmy Iovine to land Apple’s HBO Now launch

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

As HBO’s new standalone streaming service launches today exclusively on Apple TV and iOS devices, FastCompany has a story profiling HBO CEO Richard Plepler and the motivation behind the new service and partnership with Apple.

In the story, Plepler denies that an $80 billion bid to buy Time Warner encouraged the launch of HBO Now and explains that he had already reached out to Apple executive Jimmy Iovine, who he had worked for previously at Warner Music: Read more

European antitrust authorities investigating Apple’s streaming music service even before it launches

juncker-team-a

Apple’s planned rebranding and relaunch of the Beats streaming music service has not had the easiest of rides. The launch, initially planned for earlier this year, was delayed by the departure of key execs and difficulties integrating Beats and Apple technologies. A planned $5/month price-point had to be abandoned in favor of an attempt at $7.99/month when music labels wouldn’t play ball, and that too now looks increasingly unlikely even though Google Play offered initial All Access Signups for a $7.99 locked in. And any plans to offer artist exclusives as an inducement now face competition from newly-relaunched Tidal.

Just when it seemed things couldn’t get any tougher, London’s Financial Times reports that the European Commission is considering launching an antitrust investigation into the service, even before it launches. The Commission has contacted several music labels to ask what deals have been done with Apple, says the FT.

The commission, which also has contacted Apple’s music-streaming rivals, is said to be concerned that the company will use its size, relationships and influence to persuade labels to abandon free, ad-supported services such as Spotify, which depend on licenses with music companies for their catalogues.

The newspaper implies that the investigation may have been triggered by a formal complaint by an existing streaming music service …  Read more

Jay-Z’s new Tidal music service respects the artist, but rips off Spotify’s UI

Tidal-vs-Spotify-UI

In case you hadn’t heard, Jay-Z is this week launching (relaunching) the Tidal music service he recently acquired along with a lot of help from industry friends. The company is hoping its model is innovative and helps artists earn more, but its UI for the web app appears to be a shameless copy of Spotify, as you can see in the comparison screenshot: Tidal above, Spotify below. Read more

Jimmy Iovine tried to lure key Tidal artists away to Apple, but no hard feelings, says Jay Z

Jay Z Performs At O2 Arena In London

Jay Z suggested in an interview with Billboard that Jimmy Iovine had tried to lure away top-selling artists from his newly-relaunched streaming music service, Tidal, but that he wasn’t angry about it. Iovine had reputedly offered more up-front cash to Tidal artists who agreed to do a deal with Apple.

I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.

The rap and hip-hop star said that he had initially hoped to work in cooperation with Iovine, having “talked to every single service,” but had apparently been rebuffed …  Read more

Apple plans relaunched Beats streaming music service for WWDC, skipping March event; Apple TV still coming

iPhone 6 Beats Music

Apple won’t take the wraps off of its upcoming Beats-based music streaming service at its March 9 “Spring Forward” event, according to music industry sources briefed on the launch timeline. Instead, Apple currently plans to introduce the service, at least in beta form, at its Worldwide Developers Conference (WWDC) in early June. The WWDC keynote likely takes place on Monday, June 8th, and that’s the event where the debut will occur. The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio…

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Live blog: Tim Cook at Goldman Sachs Tech Conference 2015

Tim Cook

As mentioned earlier today, Tim Cook is speaking momentarily at the 2015 Goldman Sachs Technology and Internet Conference where his remarks will be live streamed, and below we’ll update with the latest from the Apple CEO. In previous years, Cook has used the platform to share insight about product performance including the Apple TV and tease future roadmaps as the CEO often does. Today’s appearance follows Apple’s record quarter for any company with more than $74 billion reported in revenue and over 74 million iPhones sold. Apple is also positioned to release the Apple Watch in April, Cook recently mentioned, so today’s remarks should be interesting. Read more

Opinion: Could Apple’s integrated streaming music service decimate the competition?

Image: Forbes

Image: Forbes

When Apple enters a new business, you know it’s not going to do so in a half-hearted, small way. When it launches its Apple-branded Beats Music service later this year, it’s a no-brainer to predict that it’s going to be a big deal for the music industry. With Apple’s deep integration of Beats into its existing iOS/iTunes ecosystem exclusively revealed by Mark Gurman added into the mix, I wonder whether the unique selling points being notched up by Apple could be enough to leave existing big-name players like Spotify, Google Play and Rdio dead in the water?

That’s rather a grand idea, of course. As of last month, Spotify reached 15 million paid subscribers–up 50% in the last six months alone. Beats Music had only a little over 100,000 subscribers at the time Apple bought the company, and is rumored to have only 2-3 times as many now. But an Apple-ified Beats Music service has four things going for it …  Read more

The Next Episode: Apple’s plans for Beats-based music service revealed

CueBeats

Six months after buying the subscription music service Beats Music, Apple is actively working to launch a completely new paid streaming music service that will compete with Spotify and Rdio. Yet to be named, the new service is entirely Apple-designed, yet leverages Beats’ technologies and music content, a collaboration that has thus far led to personnel challenges and delays. Multiple sources within Apple and the music industry have provided the first in-depth details of Apple’s upcoming streaming service, which we share below.

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