In an interview with The Loop, Apple SVP Eddy Cue and Beats founder Jimmy Iovine said that depth, breadth and musical knowledge would allow Apple Music to succeed in a market where all streaming services offer access to the same 30M songs.
“One of the things we wanted with Apple Music was depth, said Cue. “We wanted you to be immersed in it when you started using it.”
Iovine pointed out that playlists generated by algorithms tended to be predictable, while those curated by people with deep knowledge of the music industry could make surprising connections – using Bruce Springsteen as an example.
[With an algorithm, you can] pretty much guess what’s going to be played. Bob Seger, John Mellencamp, and Tom Petty are always popular choices.
What freaked me out is that Apple Music played ‘Paint It Black,’ which I happen to know is one of Springsteen’s favorite Stones songs.
Iovine said that most algorithms stuck to one genre and era, while human DJs could mix things up because “the DJ is in the middle, explaining how it works.” This, said Cue, generated greater breadth, and you could find a hip-hop track following a rock one … Read more