Apple TV doubled its share of premium viewing in just three months, from 5% in Q4 2014 to 10% in Q1 2015, according to data from the Adobe Digital Index. Roku’s share increased by only 1% in the same time period, from 7% to 8%. Principal analyst Tamara Gaffney told TNW that Apple’s growth was unprecedented.
Apple TV devices doubling their share of premium video viewing quarter over quarter (QoQ) from 5% to 10%–overtaking Roku […] That’s huge. We never see double in quarter-over-quarter in something that’s been around for a couple of years. We expect Apple TV to take off even more.
Why the spike? Apple dropped the price of the Apple TV to $69 and it grows a few new channels every month but the survey didn’t offer any guesses. Adobe also noted that iOS devices account continue to dominate mobile video viewing, representing 82% of non-subscription viewing … Read more