12-inch MacBook Stories May 13

The Uno Cable sets out to solve a problem familiar to every gadget fan: all the different cables we need to carry with us to connect them to our MacBook. Uno can potentially mean carrying just one cable.

The Volta we have running in a promo does the job for those with older MacBooks with USB-A ports, while the Uno is designed for current models with USB-C ones …

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12-inch MacBook Stories October 31, 2018

When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level. Not just for iPhones, but for any smartphone. It was a move that has significantly boosted the average selling price (ASP) of the iPhone range as a whole.

This is a trick Apple is now repeating with the 2018 MacBook Air

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12-inch MacBook Stories August 13, 2018

Select 12-inch MacBook models sold out at Best Buy, could hint at fall refresh

Unlike previous years, Apple did not update the 12-inch MacBook this spring. Typically, the company does a spec bump to the line every March or April.

12-inch MacBook Stories May 23, 2017

Huawei is in the middle of launching its latest Windows 10 notebook, the new Matebook range – and is making some interesting comparisons with the 12-inch MacBook.

On one slide, the company claims that the Matebook X is ‘thinner but even more powerful’ than Apple’s MacBook – a comparison which may or may not be accurate …

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12-inch MacBook Stories October 18, 2016

A report from last night suggests that Apple is planning to drop the 11-inch MacBook Air when it unveils new MacBook Pro models later this month.

Macotakara has an above-average track-record, but the move would – on the face of it – seem surprising. The 11-inch Air has always served two purposes. First, it has been the machine of choice for those who want a Mac in the sleekest possible form-factor. It of course lost that role when Apple launched the 12-inch MacBook, so that side of things makes sense.

But the 11-inch machine also served a second role since the plastic MacBooks were phased out: as the entry-level machine designed to bring new customers into the Mac world. In particular, it appealed to students on a tight budget – customers whose lifetime value to Apple would be huge once hooked on Macs from a young age. It’s not a market Apple would want to abandon.

So what might Apple be planning if the rumor is true … ?

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12-inch MacBook Stories August 11, 2016

12-inch MacBook refresh boosts Mac shipments in Q2, but still down 23% year-on-year

This year’s refresh of the 12-inch MacBook helped Apple achieve a 30% increase in Mac shipments in Q2, according to TrendForce data, but its shipments for the first half of the year were still down 23.4% on last year’s numbers …

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