Champagne iPhone

Two 'Champagne iPhone' stories September 2013

Apple boosts production of gold iPhone 5s by a third after availability went straight to October

Ben Lovejoy Sep 20 2013 - 1:52 am PT

The WSJ reports that Apple has instructed suppliers to increase production of the gold model of the iPhone 5s by one-third after seeing high demand for the color. Availability for the gold model was into October within 30 minutes of orders opening on Apple Store sites around the world, with retail stores also reportedly selling out quickly and carriers getting few in the first place …
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The smartphone gold rush is underway: gold HTC one coming soon

Ben Lovejoy Sep 13 2013 - 4:53 am PT

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With the gold iPhone 5s a very poorly-kept secret, it’s no surprise to see other brands getting in on the action. Engadget has received photos from a previously-reliable source (Sina Weibo, who leaked the blue model) of a gold-colored HTC One.

It’s always next to impossible to judge the shade of a color from a photo, as angle and lighting can dramatically change the appearance, so we’ll have to wait to see whether this is something close to Apple’s champagne color or something more gaudy.

While many supposed parts leaks are fake, this one looks credible, and we suspect it won’t be the last gold smartphone we’ll see by the end of the year.