Beats’ latest ad is LeBron James’ homage to Akron and $200 PowerBeats2 earbuds

I’m from Akron so I guess this should hit home for me (0:18 Swensons represent!). But the marriage between Apple and Beats still feels strange and writing about athlete endorsement videos is out of our usual scope.  This is clearly the Beats creative doing what they do best.

PowerBeats2, which are a $50 upgrade from Monster-produced PowerBeats originals get a charitable 3/5 stars on Apple’s Store and 3.7 stars at Amazon where they are $199.99.