‘This is Ludacris’: Rapper shows off his diamond-encrusted Apple Watch

Rapper Ludacris tonight has shown off a unique twist on the Apple Watch: a model encrusted with diamonds around the face’s bezel. Ludacris wore the gear to tonight’s Teen Choice Awards on Fox, and he posted a couple of pictures of the device on Instagram. It appears that taking the custom route allowed Ludacris to one-up his colleagues who were able to secure all-gold Apple Watch Editions with gold Link Bracelets from Apple in the run-up to the Apple Music launch. A close up shot of Ludacris’s Apple Watch is below.