Apple Store revamp for Apple Watch revealed: ‘magical’ display tables, demo loops, sales process
While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…
