Virgin Atlantic reportedly planning to implement Passbook-powered iBeacons in London Heathrow Airport
A promotional video created by Estimote
Re/code reports that Virgin Atlantic is planning to implement iBeacons throughout Heathrow airport to help travelers quickly find different points of interest inside the airport. Users would be able to easily navigate the facility using a combination of Apple’s native Passbook application and Bluetooth beacons supplied by a company called Estimote.
According to the report, users will be able to find services like currency exchanges using the technology, which was announced as part of the iOS 7 update released for the iPhone last year. Apple currently uses iBeacon technology in many of its own retail stores to provide a customized shopping experience.
Virgin Atlantic has not yet confirmed this report, but the company does have a record of looking for ways to implement new technology into its services, such as a previous test run of Google Glass.