iBeacon Stories February 27

AAPL: 140.88

0.24

We’ve heard quite a lot about iBeacons over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as Condé Nast, DisneyHudson’s Bay Company and SXSW, but it’s rare to see much sign of iBeacon presence even in major shopping centers in large cities.

Which is odd, when you consider the evidence of their value. One trial, back in 2014, found that they boosted purchase intent by twenty times. Another found a similar increase in product interaction, and found that users were much more likely to keep a retailer app installed if they received iBeacon notifications through it.

But it’s of course a chicken-and-egg problem: retailers are reluctant to invest much in a technology few consumers even know exists, and consumers don’t know about iBeacon technology because hardly anyone’s using it. It’s a particular stretch for small businesses to invest.

There are, though, a few companies aiming to allow even the smallest business, or non-profit, to begin using the technology. We looked at the Beaconic system some 18 months ago, and I’ve been playing with Live Beacon, a system which may be more appealing for reasons I’ll get to shortly …

expand full story

iBeacon Stories May 10, 2016

AAPL: 93.42

0.63

Apple subsidiary FileMaker is today releasing FileMaker 15, introducing a number of notable additions for mobile device users as well as a host of other new features and enhancements for the platform.

expand full story

The best 4K & 5K displays for Mac

iBeacon Stories September 15, 2015

AAPL: 115.31

1.10

I’ve been interested in iBeacons — proximity-based wireless transmitters — ever since they were first announced by Apple alongside iOS 7 at WWDC in 2013. The idea of walking into a store, restaurant, or other public space and receiving (opt-in) wireless notifications based on proximity to a Bluetooth sensor struck me as a potentially compelling next step forward for both retailers and smartphone users. Even more exciting was the opportunity to receive incentives, such as coupons or free apps, just for being in proximity to the store. iBeacons have been added to Apple Stores, Macy’s, MLB baseball parks, and even bars, offering giveaways of free apps and magazines, as well as everything from locations of products to seating directions.

In a twist, iBeacons aren’t being sold directly by Apple. The name is being used across a variety of third-party products that meet an Apple specification, and sold by different companies throughout the world. When I heard that a European developer named Beaconic was dropping its prices on iBeacons to levels any small retailer could afford — around $107 for two “Power” beacons or $141 for four “Retail” beacons, each with an unlimited software license — I reached out to the company so I could see what the retailer and customer experience was like. Here’s what I learned…

expand full story

9to5toys 

iBeacon Stories July 14, 2015

Google announces a Bluetooth beacon platform to compete with Apple’s iBeacons

Google today announced a new beacon technology called Eddystone along with APIs that together it hopes will make it easier for Android and iOS-powered devices and beacons in close proximity to communicate with one another. Unlike iBeacon, Apple’s take on the Bluetooth-based protocol, Eddystone is open source and designed to be easily extendable, compatible with any device which supports the use of beacons. A new API announced alongside Eddystone, compatible with iOS and Android devices and available to Android developers today (iOS support forthcoming), uses inaudible sound emitted from device speakers and heard from other devices using their microphones to determine when other smartphones and tablets are nearby so data can be transmitted between them.

To learn more, read the full post over at 9to5Google.

iBeacon Stories March 3, 2015

 

South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story

iBeacon Stories February 5, 2015

Cleveland Cavaliers now sending iBeacon push notifications to iPhone users at games

Like several other professional sports teams, the Cleveland Cavaliers will now be sending out location-aware notifications to iPhone users at its games using Apple’s Bluetooth beacon iBeacon tech. The team will send out the usual reminders, video content, and promos available to those at the game. 

The team announced today that the notifications (pictured above) will be sent to fans through the official Cleveland Cavaliers app. YinzCam, Inc develops the app and is using Gimbal Bluetooth beacon hardware at the Cav’s Quicken Loans Arena to get the job done.

The opt-in notifications will include the following:

  • Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena
  • Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum
  • Promotional incentives and giveaways to fans who attend games
  • Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by
  • Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants

The MLB was one of the first professional sports team to adopt the tech for beaming location sensitive notifications to attendees at games, while the Golden State Warriors became the first NBA team to take advantage last year followed by several others. 

The Cleveland Cavaliers app is available on the App Store now.

9to5google 
Powered by WordPress.com VIP
%d bloggers like this: