iBeacon Stories February 27

AAPL: 136.93

0.27
Stock Chart

We’ve heard quite a lot about iBeacons over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as Condé Nast, DisneyHudson’s Bay Company and SXSW, but it’s rare to see much sign of iBeacon presence even in major shopping centers in large cities.

Which is odd, when you consider the evidence of their value. One trial, back in 2014, found that they boosted purchase intent by twenty times. Another found a similar increase in product interaction, and found that users were much more likely to keep a retailer app installed if they received iBeacon notifications through it.

But it’s of course a chicken-and-egg problem: retailers are reluctant to invest much in a technology few consumers even know exists, and consumers don’t know about iBeacon technology because hardly anyone’s using it. It’s a particular stretch for small businesses to invest.

There are, though, a few companies aiming to allow even the smallest business, or non-profit, to begin using the technology. We looked at the Beaconic system some 18 months ago, and I’ve been playing with Live Beacon, a system which may be more appealing for reasons I’ll get to shortly …

expand full story

iBeacon Stories May 10, 2016

AAPL: 93.42

0.63
Stock Chart

Apple subsidiary FileMaker is today releasing FileMaker 15, introducing a number of notable additions for mobile device users as well as a host of other new features and enhancements for the platform.

expand full story

The best 4K & 5K displays for Mac

iBeacon Stories September 15, 2015

AAPL: 115.31

1.10
Stock Chart

I’ve been interested in iBeacons — proximity-based wireless transmitters — ever since they were first announced by Apple alongside iOS 7 at WWDC in 2013. The idea of walking into a store, restaurant, or other public space and receiving (opt-in) wireless notifications based on proximity to a Bluetooth sensor struck me as a potentially compelling next step forward for both retailers and smartphone users. Even more exciting was the opportunity to receive incentives, such as coupons or free apps, just for being in proximity to the store. iBeacons have been added to Apple Stores, Macy’s, MLB baseball parks, and even bars, offering giveaways of free apps and magazines, as well as everything from locations of products to seating directions.

In a twist, iBeacons aren’t being sold directly by Apple. The name is being used across a variety of third-party products that meet an Apple specification, and sold by different companies throughout the world. When I heard that a European developer named Beaconic was dropping its prices on iBeacons to levels any small retailer could afford — around $107 for two “Power” beacons or $141 for four “Retail” beacons, each with an unlimited software license — I reached out to the company so I could see what the retailer and customer experience was like. Here’s what I learned…

expand full story

9to5toys 

iBeacon Stories July 14, 2015

iBeacon Stories March 3, 2015

 

South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story

iBeacon Stories February 5, 2015

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP
%d bloggers like this: