Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. Read more
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami. Read more
iBeacon, Apple’s new framework for using low-cost Bluetooth LE devices to beam notifications to nearby smartphones and tablets, will soon be getting a bigger push from Apple and third-party manufacturers through its Made-For-iPhone program. While “iBeacon” is often used in the media to describe any Bluetooth beacon, Apple is now implementing tighter control over who can use the ‘iBeacon’ branding. Much like it requires for manufacturers placing the “Made-for-iPhone” branding on Apple authorized devices, Apple is now requiring manufacturers meet certain specifications before using ‘iBeacon’ on their products. The change was first spotted by Beekn.net. It appears the program is separate from the main Bluetooth MFi specification as it still asks that accessory manufacturers not support the iBeacon feature. Read more
When Touch ID was first rumored, there had been much speculation about whether the iPhone 5s would act as an electronic wallet, with payments to retailers authorized by fingerprint. While that hasn’t yet happened, it does now seem clear that it’s on the way.
Asked about mobile payments during yesterday’s earnings call, CEO Tim Cook gave what is, in Apple terms, a surprisingly direct response.
The mobile payments area in general is one we’ve been intrigued with. It was one of the thoughts behind Touch ID [...] it’s a big opportunity … Read more
We’ve seen Apple’s new iBeacon technology in use at several retail stores and events here in North America— Apple Stores, Macy’s, CES, MLB— but adoption of the new Bluetooth low power technology has been slower overseas. Beaconic aims to change that with a new iBeacon Retail Kit that will make it easier for businesses in Europe to deploy the technology. The concept of iBeacons is simple: As you walk around retail stores or other locations, your iOS device will communicate with iBeacons in proximity and display notifications, promotions, payment options, or other info setup by whoever deployed the nearby beacons. Beaconic’s new Retail Kit will make it easier for small businesses to get setup and track usage, and its software is available in several languages: Read more
This week at CES 2014, Allure Energy, makers of a $400 smart thermostat Nest competitor called EverSense, showed off an upcoming add-on to its system that uses Apple’s new Bluetooth LE iBeacon technology. Dubbed “Aura,” the small iBeacons will become an extension to the smart EverSense thermostat by allowing iBeacons to detect iOS devices in proximity and adjust the temperature of a room accordingly. After an initial setup, you’ll be able to adjust the temperature from any room with an Aura iBeacon just by entering the room: Read more