iBeacon ▪ July 14

iBeacon ▪ March 3

 

South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story

iBeacon ▪ February 5

iBeacon ▪ January 2

Way back in July, Apple registered FCC certification for a new piece of iBeacon Bluetooth hardware. Naturally, 9to5Mac covered the release of wireless certification documents for the hardware. It was unclear by those filings the nature of the product, whether it was targeted at use in Apple Stores, some form of developer testing equipment or something else entirely. The product was never made publicly available for purchase, for unknown reasons.

However, time has elapsed such that the rest of Apple’s submitted documents are now available to the public. Vitally, this includes a user manual which immediately signals that this iBeacon hardware was meant for developers, presumably to test iBeacon integration in their own apps. It’s unclear, though, if this is meant to be used ‘in the wild’. Read on for an exposition on the workings of this mysterious device.

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iBeacon ▪ November 19, 2014

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If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story

iBeacon ▪ November 13, 2014

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The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  expand full story

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