iBeacon September 15

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I’ve been interested in iBeacons — proximity-based wireless transmitters — ever since they were first announced by Apple alongside iOS 7 at WWDC in 2013. The idea of walking into a store, restaurant, or other public space and receiving (opt-in) wireless notifications based on proximity to a Bluetooth sensor struck me as a potentially compelling next step forward for both retailers and smartphone users. Even more exciting was the opportunity to receive incentives, such as coupons or free apps, just for being in proximity to the store. iBeacons have been added to Apple Stores, Macy’s, MLB baseball parks, and even bars, offering giveaways of free apps and magazines, as well as everything from locations of products to seating directions.

In a twist, iBeacons aren’t being sold directly by Apple. The name is being used across a variety of third-party products that meet an Apple specification, and sold by different companies throughout the world. When I heard that a European developer named Beaconic was dropping its prices on iBeacons to levels any small retailer could afford — around $107 for two “Power” beacons or $141 for four “Retail” beacons, each with an unlimited software license — I reached out to the company so I could see what the retailer and customer experience was like. Here’s what I learned…

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iBeacon July 14

iBeacon March 3


South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story


iBeacon February 5

iBeacon January 2

Way back in July, Apple registered FCC certification for a new piece of iBeacon Bluetooth hardware. Naturally, 9to5Mac covered the release of wireless certification documents for the hardware. It was unclear by those filings the nature of the product, whether it was targeted at use in Apple Stores, some form of developer testing equipment or something else entirely. The product was never made publicly available for purchase, for unknown reasons.

However, time has elapsed such that the rest of Apple’s submitted documents are now available to the public. Vitally, this includes a user manual which immediately signals that this iBeacon hardware was meant for developers, presumably to test iBeacon integration in their own apps. It’s unclear, though, if this is meant to be used ‘in the wild’. Read on for an exposition on the workings of this mysterious device.

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iBeacon November 19, 2014


If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story


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