Hudson's Bay Stories August 8, 2014

After announcing it would take advantage of iBeacons deployed by inMarket in grocery stores back in April, today Condé Nast’s Epicurious is announcing a partnership with another iBeacon network to further expand the context-sensitive notifications beamed to its users. Swirl, the same company behind recent beacon deployments in Hudson’s Bay Company and Lord & Taylor, will now deliver location-aware notifications to the Epicurious app via its network of beacons already deployed in retailers:

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Hudson's Bay Stories July 28, 2014

It’s not the first department store with plans for iBeacons, but it’s certainly one of the biggest we’ve seen yet deploying the Bluetooth LE beacons that send shoppers location-aware, targeted notifications. Today Hudson’s Bay Company announced that it’s rolling out an iBeacon shopping experience in some of its 130 The Bay and Lord & Taylor department store locations across the US and Canada. expand full story

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