light verse Stories February 18, 2014

Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs …  expand full story

light verse Stories January 22, 2014

Apple releases shortened “Light Verse” and “Sound Verse” TV advertisements

Last week, Apple released its popular “Your Verse” ad, featuring beautiful imagery of the iPad Air used in a wide variety of different scenarios, accompanied by a voiceover from the film Dead Poet’s Society. Today, just in time for the Super Bowl, Apple uploaded two variations of that ad, “Light Verse” and “Sound Verse”,  both shortened versions of the original.

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