In addition to a revamped Android version, Netflix said today that a “new tablet experience should be available for members with iPads in a few weeks”. What’s the new tablet experience like? According to a press release and a blog post, Netflix aims to consolidate the app’s user interface across iOS and Android tablets with a “much more immersive” design that manages to cram up twice as many movies and television shows as before without looking cluttered. Neil Hunt, chief product officer at Netflix, says:
In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets. We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.
Each item in the new interface sports a larger artwork than before and you can swipe between the individual rows of titles. If this sounds familiar, you’re right – a similar experience is built into supported set-top boxes, gaming consoles and other Netflix-ready devices.