Jony Ive designs one of a kind pieces for upcoming Product (Red) charity auction at Sotheby’s
Apple’s Senior Vice President of Design Jony Ive has teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s Product (Red) charity auction scheduled for November 23 at Sotheby’s New York. Ive commented on the upcoming auction in statement today released by Sotheby’s:
“It’s been a fantastic honour to curate this collection of objects with Marc for the auction at Sotheby’s. Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we’re humbled to make this contribution to such an important and worth cause.”
Among the items to be auctioned off that were designed by Jony and Marc: a unique Leica Digital Rangefinder Camera, an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods pictured above.
Bono said, “When you think of Jony and Marc, you think of design which is both iconic and sublime. Those two words can be applied to the unique collection of objects on the auction block this November. Each bang of the hammer will be raising critical dollars to fight AIDS… by getting medication to mothers with HIV which means they will not pass the virus on to their newborns.”
The press release from Sotheby’s says that Marc and Jony spent the last year and a half curating the collection that includes “objects from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles.”
