During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.
Jonathan Ive Stories January 29
Jonathan Ive Stories November 18, 2015
Jonathan Ive Stories November 11, 2015
Apple’s design chief Jony Ive told the Telegraph that while his own team has worked using paper sketchbooks for more than 20 years, they are for the first time starting to use the iPad Pro and Apple Pencil instead.
Many of us in the design team have worked together for 20 plus years. We’ve always drawn in our sketchbooks, and for the first time – despite flirting with some alternatives a couple of years ago – I’m seeing people starting to use the iPad and Apple Pencil. Our personal experience has been that there are definitely affordances and opportunities now that you have a much more natural and intuitive environment to make marks, there are clearly things you can do sketching and writing on the iPad which you could never dream of doing in the analogue world.
He said that while he’d started off demonstrating it, he’d then found himself using it for his work … expand full story
Jonathan Ive Stories October 5, 2015
If you haven’t yet found your perfect Apple Watch strap among the company’s own offerings or the numerous third-party options, Apple has today officially launched its partnership with French leather fashion company Hermès.
Uncompromising craftsmanship. Pioneering innovation. Groundbreaking functionality. Apple Watch Hermès is the culmination of a partnership based on parallel thinking, singular vision and mutual regard. It is a unique timepiece designed with both utility and beauty in mind. With leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California, Apple Watch Hermès is a product of elegant, artful simplicity — the ultimate tool for modern life.
Splashing out between $1100 and $1500 gets you a special version of the stainless steel Watch, with Hermès branding on the back, a number of special watch faces and a choice of three leather straps. Color options depend on the strap, some with suitably exotic-sounding names … expand full story
Jonathan Ive Stories July 2, 2015
Jony Ive’s well-documented aide Harper Alexander, who managed Apple’s secretive design studio, appears to have left his role at Apple. In his own words, Alexander was previously in charge of Ive’s design studio, calendar, security, meetings, expenses, and personal projects, since 2009.
Referenced in multiple recent profiles as Ive’s top assistant, Harper updated his LinkedIn on July 1st, Ive’s first day in his new “Chief Design Officer” role, to indicate that he no longer runs Ive’s design studio or serves as executive assistant to Apple’s CDO. On July 1st, this is what became of Harper’s biography:
Jonathan Ive Stories May 26, 2015
It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.
Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ? expand full story