Macintosh November 5

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Macintosh August 28

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Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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Macintosh June 1


Irish Examiner got an inside look at Apple’s EU headquarters in Cork along with some interviews with employees there. The campus holds around 4,000 Apple employees that the report points out span across support services, distribution, mapping and manufacturing. expand full story


Macintosh April 8

There’s an oft-told story about Steve Jobs insisting the wiring inside the Macintosh be made to look neat even though few owners would ever see it. Apple’s human-interface chief Alan Dye, interviewed in Wired, says the same attention to detail lives on in Apple today, and is reflected in the care that went into the Apple Watch.

We have a group of people who are really, really super-talented, but they really care. They care about details that a designer might not show in his portfolio because it’s so arcane. And yet getting it right is so critical to the experience.

Dye illustrated the point by referring to the animated faces of the Apple Watch …  expand full story

Macintosh April 3


While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.

Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.

The film opens with… (Read more)


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