Supposed iPhone 6 back casing shown off in new video, including new dark black color

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In what will only continue the endless stream of iPhone 6 leaks, MacRumors brings attention to a couple of new photos and videos of the supposed iPhone 6 back. Interestingly, a new dark black piece has been seen for the first time, featuring a shade much darker than the current Space Gray iPhone 5s. Until today, only gray pieces have been spotted, which does make the legitimacy of the part somewhat questionable.

The post also highlights some new images and videos from Fed & Volk, who ostensibly possess mid-production units of the iPhone 6 rear. This case is the standard light gray variant, however, and matches the component leaks we have been seeing from other sources for many months now. See a video of the part after the break …

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Support for .Mac and .Me AIM logins ends for OS X 10.7.1 or earlier, newer versions unaffected

AIM-iChatAs Apple previously announced in April, today marks the end of support for AIM in iChat using a me.com or mac.com ID for Macs running OS X Lion 10.7.1 or earlier. While some reports are claiming the change also appears to be affecting users on newer versions of OS X, we’ve confirmed with sources with knowledge of the situation that users running 10.7.2 or higher, including Yosemite, will continue to have support for AIM. Read more

Wall Street ranks Apple world’s most respected company, analysts raise target share prices

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Barron’s reports that institutional investors have returned Apple to its number one slot in its annual ranking of the world’s most respected companies, after it was beaten last year by Berkshire Hathaway.

Apple topped this year’s ranking by scoring 3.94, giving it a wide margin of victory. Berkshire scored 3.58, and the mean was 2.37. Apple received the highest number of Highly Respect votes …

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iPhone & iPad AppleCare+ purchase window extended to 60 days as standard plan discontinued

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Apple today will be rolling out a couple of significant changes to its AppleCare support offerings. As we detailed in a report last month regarding Apple’s future plans for AppleCare, Apple will making a significant push for its premium AppleCare+ service. AppleCare+ is the iPhone and iPad protection plan offering that provides support for an additional two years (on top of the free 90 days of support) and support for up to two incidents of accidental damage.

Previously, customers were required to buy the plan within 30 days of purchase of an iPhone or iPad, but today’s change brings that purchase window to 60 days. This gives customers more time to decide if they will need enhanced support for their mobile Apple devices. The AppleCare+ plan costs $99 for both recent iPhone and iPad models. The plan can be purchased both via Apple’s Online Store or inside of official Apple retail stores. The AppleCare+ change is supported in all AppleCare+ regions except Japan, where the timeframe remains 30 days…

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Apple Store visuals revamped with inspiration from recent TV campaigns

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IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

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Apple’s annual Back to School promotion to start tomorrow

As we reported two weeks ago, Apple’s annual Back to School promotion will begin tomorrow, according to sources. The program will be similar to last year’s offering, which provided $100 Mac App Store gift cards alongside Mac purchases and $50 cards with iPhone and iPad purchases. Apple will be re-decorating its stores overnight with a new education theme to go along with the new promotion. Earlier today, Apple unveiled upcoming iTunes U updates for the iPad, and the timing seems like anything but a coincidence.

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