Apple Stores to be outfitted with safes to house gold Apple Watches

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Like a traditional jewelry store, Apple will outfit its official retail stores with safes to house the more expensive, gold “Edition” variants of the upcoming Apple Watch, according to sources. The safes will likely be used to carry both to-be-sold inventory as well as to store demo units from the show floor overnight. The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores ahead of the Apple Watch’s expected release April…

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Apple’s Back to School sale returns to Australia and New Zealand w/ gift card promo

AU Apple Back to Uni

Apple’s annual Back to School sale in Australia and New Zealand has gone live with a promotion for qualifying students to receive Apple Store credit with the purchase of a Mac, iPad, or iPhone. Similar to last year, the Back to School sale includes the usual education pricing on Macs and iPads, but this year Apple is including Apple Store gift cards rather than App Store gift cards like last year. Read more

China accused of protectionism through new cybersecurity rules aimed at western tech companies

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The NY Times reports that the Chinese government has adopted a set of supposed cybersecurity regulations on western companies selling technology to banks. These requirements are so absurd that it would be impossible for companies like Apple to comply.

The Chinese government has adopted new regulations requiring companies that sell computer equipment to Chinese banks to turn over secret source code, submit to invasive audits and build so-called back doors into hardware and software, according to a copy of the rules obtained by foreign technology companies that do billions of dollars’ worth of business in China.

The paper reports that while the regulations are so far limited to sales to Chinese banks, they are merely the first in a series of new cybersecurity policies expected to be introduced in the coming months, and businesses fear that they are designed to protect local manufacturers from western companies. It was recently announced that Apple became the biggest smartphone seller in China in the final quarter of last year …  Read more

Apple now leads the luxury gift market in China, taking the #1 slot from Hermès

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Apple is on rather a roll at the moment. A new world record for quarterly profitsBest-selling smartphone maker in China. Joint leader of the global smartphone market. Record-breaking app store earnings. Now Reuters reports that it’s picked up a new accolade, leading the luxury goods market in China.

Apple Inc has taken the number one luxury gifting spot in China from designer goods maker Hermès International SCA, according to a Hurun luxury report on Thursday, reflecting the iPhone maker’s recent hot streak in the country.

Hermès is a French maker of designer clothing and accessories, known for its scarves and handmade leather luggage …  Read more

Apple ties for title of world’s largest smartphone vendor in Q4 2014

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Following on the heels of a record-breaking quarter for Apple, Strategy Analytics has crunched the numbers and crowned Apple the king of the smartphone vendors for Q4 2014—or rather, one of the kings. It seems the Cupertino company managed to tie rival Samsung for the title.

Both companies shipped 74.5 million handsets during the quarter, though Samsung still outsold Apple in terms of the annual total by a hefty margin. Those quarterly sales gave both companies an equal marketshare of 19.6%.

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Tim Cook insists iPad prospects still rosy despite 18% drop in sales, 22% fall in revenue

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Apple’s press release yesterday noted “all-time record revenue from iPhone and Mac sales as well as record performance of the App Store,” while remaining silent on iPad sales. The reason? The slide continued last quarter, with year-on-year sales down 18%, and a reduction in average selling price meaning revenue was down 22%.

Tim Cook acknowledges that the switch to larger-screened iPhones mean the iPad is being squeezed from both sides.

There’s probably some level of cannibalization that’s going on, with the Mac on one side and the phone on the other.

It’s also undeniable that people upgrade their iPads less frequently than their iPhones–Cook putting the number at “somewhere between” the 2-year cycle of the iPhone and 5-year cycle of Mac–meaning that Apple needs to find a continual stream of customers buying an iPad for the first time …  Read more

Apple’s quarterly profit set new world record for any company, says Standard & Poor’s

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Apple didn’t just set a new record for the company when it beat every forecast in the Q1 results announced yesterday, it set a new world record for the most profitable quarter of any company in history, says credit ratings giant Standard & Poor’s. Its net profit of $18B far exceeded the previous record of $15.9B, set by oil company ExxonMobil back in 2012.

With such huge numbers difficult to grasp, there have been various attempts around the net to put the numbers into perspective.  TechCrunch expressed it as a profit of $8.3M per hour. Reddit user Cal00 noted that Apple made more from the iPhone alone that Google and Microsoft made from their entire product ranges–combined. Business Insider observed that the single-quarter iPhone sales were greater than Yahoo’s entire market capitalisation.

While revenue, profit and iPhone sales all exceeded even analyst expectations, the analysts were right about one key thing …

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Apple grew 157% in China to over $16B in revenue last quarter

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Ahead of Apple’s fiscal Q1 2015 earnings report today, there were signs that Apple had enjoyed significant growth in China and a record number of smartphone sales in the region during the holidays. Today, we get some more insight into that growth, as Apple reported a 157% increase from the previous quarter: revenue of $16.144 billion in Greater China compared to $6.292 billion in Q3. Read more

Apple announces Q1 2015 revenue of $74.6b: 74.4m iPhones, 21.4m iPads, 5.5m Macs

(Image via Michael Steeber)

Apple announced its Q1 2015 earnings results today reporting $74.6 billion in revenue earning $18 billion in profit during the three-month period.

Apple® today announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.

In addition to its revenue and profit disclosure, Apple reported sales numbers for the following categories:

  • iPhone: 74.4 million units
  • iPad: 21.4 million units
  • Mac: 5.5 million units
  • iTunes: $4.7 billion
  • Accessories: $2.6 billion

Totals:

  • Revenue: $74.6 billion
  • EPS: $3.06 per share

Apple CEO Tim Cook said the following regarding the quarter:

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

Apple CFO Luca Maestri added this:

“Our exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Luca Maestri, Apple’s CFO. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

Ahead of today’s earnings report, sales numbers for both the iPhone and iPad were particular areas of interest. Q1 2015 held the bulk of the iPhone 6 and iPhone 6 Plus sales in the United States and saw the new iPhone models debut in key countries like China. Meanwhile, the iPad sales numbers were particularly interested following last quarter’s year-over-year shipment decrease and the release of the iPad Air 2 and iPad mini 3 in October.

Apple’s Q1 2015 numbers follow last quarter’s results of $42.1 billion in revenue and sales of 39 million iPhones, 12.3 million iPads, and 5.5 million Macs. For the same quarter a year ago, Apple reported $57.6 billion in revenue and sales of 51 million iPhones, 26 million iPads, and 4.8 million Macs. Compare also to profit last quarter of $8.5 million and a year ago of $13.1 billion.

Apple will hold its conference call today at 2 PM Pacific/5 PM Eastern to discuss the quarter’s numbers, follow along for our coverage then. Both Cook and Maestri will likely share prepared remarks then answer a round of questions from analysts on the call.

For Q2 2015 Apple is providing guidance between $52 billion and $55 billion. The full Q1 earnings results release is below:

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