Apple’s<a href="http://9to5mac.com/2015/03/29/apple-store-revamp-for-apple-watch-revealed-magical-tables-demo-loops-sales-process/" target="_blank"> upcoming retail overhaul</a> for displaying the Watch
A lot of my techie friends are saying that the entry priced-Apple Watch Sport will be their pick next month, and not because of the exterior look. The theory is that Sport is the cheapest way to experience Apple’s new product category in 2015, and since the second-gen Apple Watch will inevitably be upgraded, why pay a premium this year for nicer materials such as stainless steel and sapphire glass?
Despite the Apple Watch’s desire to marry jewelry with technology, it hasn’t lost the baggage gadgets carry, namely the reality that they’ll be outdated and replaced in a relatively short period of time. If the Apple Watch evolves anything like the original iPad did when it became the iPad 2, the differences could be dramatic.
Personally, when I think about getting more perceived value out of a higher-priced stainless steel Apple Watch rather than testing the waters with the cheaper aluminum model, I’m more concerned with how soon the Apple Watch 2 will be announced rather than how much more functional the newer device could be. No matter what happens with the first-generation model, an Apple Watch 2 will come to market. How will Apple balance keeping the Apple Watch evolutionary momentum going with keeping the first-generation model “modern” for enough time to satisfy early adopters?
expand full story