AAPL May 28

AAPL: 100.35

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The top Apple stories this week include reports of new MacBook models on the way, the latest rumored specs and features for iPhone 7, our roundup of features in the cards for iOS 10, and reports that Apple is developing dedicated hardware and a new SDK for Siri. As usual, below we’ve collected all of the handy links to these and our other top stories this week.

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AAPL May 20

AAPL: 95.22

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AAPL May 19

AAPL: 94.20

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Apple’s falling sales coupled to strong growth from emerging Chinese brands saw the iPhone’s worldwide market share drop just over three points from 17.9% in the first quarter of 2015 to 14.8% in the same quarter this year, according to Gartner.

Although a saturated smartphone market is part of the challenge faced by Apple, global smartphone sales did continue to grow, by 3.9% to 349M units.

Market leader Samsung also saw its share fall in the same period …

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AAPL May 17

AAPL: 93.49

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Apple has always been seen as a hardware company – from the original Apple Computer through to the Apple Watch. Ask anyone to describe what the company does and they’ll all talk about those sleek, stylish, easy-to-use gadgets.

Some people will even jump straight to calling Apple the iPhone-maker, other products seen as also-rans. Which, in financial terms, is not unreasonable: the iPhone accounts for 65% of the company’s revenues. So it’s no surprise that the market is unsure how to respond at a time when the company’s main product is experiencing declining sales. That uncertainty is being exacerbated by suggestions that the iPhone 7 may be rather similar to the iPhone 6 and 6s.

I’ve talked before about my view of Apple’s long-term prospects, but that piece focused on hardware, touching only briefly on an area Apple has been increasingly talking-up: services …

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Google may have last week managed to overtake Apple as the world’s most valuable company for the second time this year, but as was the case last time, it didn’t last long. As Philip Elmer-DeWitt noted in his blog, Apple has quickly regained its number one slot …

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AAPL May 16

AAPL: 93.88

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Warren Buffett’s conglomerate Berkshire Hathaway has purchased more than a billion dollars worth of AAPL stock. An SEC filing (via CNBC) revealed that the fund had purchased 9,811,747 shares worth a total of $1.069B as at the end of the first quarter.

It’s believed that Berkshire Hathaway owned few AAPL shares prior to this move. Warren Buffett said way back in 2011 that the conglomerate ‘held very few in the past and we’re likely to hold very few in the future’ as the company’s long-term prospects were too difficult to predict …

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