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The iPhone 18 Pro will cost Apple 38% more in parts – but there’s some good news

The iPhone 18 Pro will cost Apple 38% more in components – but there's some good news | iPhone 18 Pro mockup shown

A new TrendForce analysis estimates that Apple will pay 38% more for iPhone 18 Pro components than it did for its predecessor. Unsurprisingly, the biggest hike is in the cost of memory, with Apple said to be paying around three times more this year.

However, the firm’s analysis supports my own view that this year’s increase in price will not be as high as some have suggested …

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Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach

Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall. 

For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.

Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.

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A live iPhone launch seems unlikely, but the event could be live-lier this year

A live iPhone launch seems unlikely, but the event could be live-lier this year | Photo shows the rainbow arches in the middle of Apple Park

Bloomberg’s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a pre-recorded one.

That seems unlikely, but there are a couple of reasons for suspecting that the live elements may be livelier this year …

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As iPhones get more expensive, T-Mobile launches new 3-year plan

As iPhones get more expensive, T-Mobile launches new 3-year plan | Promotional graphic shown

While claims of a $1,399 starting price for the iPhone 18 Pro may be exaggerated, there’s no doubt at all that we are going to see steep price increases for this year’s lineup.

Apple has already prepared the ground for the resulting sticker shock with the new Apple Upgrade program, and now T-Mobile is responding with the launch of a new 3-year payment plan …

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A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple

The iPhone 18 Pro will cost Apple 38% more in components – but there's some good news | iPhone 18 Pro mockup shown

We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month. The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve.

However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to believe even Apple would go that far …

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