Apple is about to unveil its flagship new iPhones: iPhone 18 Pro and iPhone Ultra. Price will be an obvious advantage for the Pro line, but here are several other ways iPhone 18 Pro will have an edge over the more expensive Ultra model.
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For a time, it was unclear whether the flip or fold form factor was the future of folding smartphones, but for now at least, it seems clear that the book-style fold is the winner.
It’s what we saw from Samsung’s 8th-generation folding phone, it’s what we’re expecting from the iPhone Ultra, and leaked images of Xiaomi’s 18 Fold also follow the trend …
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As Apple reportedly gears up to announce its first foldable iPhone on September 9, Bloomberg reports that IDC has a bullish outlook on the device’s performance during its first year. Here are the details.
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Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone.
Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.
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Leaker Evan Blass has just posted what he claims are the three colors coming to iPhone Ultra, and they include a surprising red option.
Update: Mark Gurman posted on X that there’s no red option coming for iPhone Ultra, directly disputing Blass’s claim. Original article below.
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The iPhone Ultra will be unveiled very soon at the just-confirmed September 9 event. Apple’s foldable will debut seven years after competing products, but three key iPhone Ultra features should make the wait worth it. Here’s what’s coming.
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Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.
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Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.
Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …
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Apple’s first foldable iPhone will reportedly be announced in just over two weeks. Despite potentially being branded as the “iPhone Ultra” and priced at over $2,000, it will have several big limitations.
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We’re just a few weeks away from the rumored launch of the foldable iPhone Ultra. As we’ve written before, excitement for the device is mounting.
A new report from Bloomberg today outlines what people inside Apple who have used the iPhone Ultra love about it.
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Update: Officially announced for September 9 — two weeks away.
When should we expect the iPhone 18 Pro event, and when will Apple officially announce the date? Apple hasn’t sent invitations yet, but its announcement history gives us a remarkably consistent window.
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Apple’s fall iPhone event is expected to look different this year. Rather than unveiling four closely related models, rumors point to a flagship-only September lineup consisting of three premium models: iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable, widely expected to be called iPhone Ultra.
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Apple’s new flagship iPhone 18 Pro and iPhone Ultra will be unveiled soon, following the same release pattern the company has kept for years. Here’s when to expect the iPhone 18 Pro announcement and release date, plus details on the lineup.
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iPhone 18 Pro and iPhone Ultra will be unveiled next month with a new A20 Pro chip, and this weekend a reputable leaker shared performance gains to expect per supply chain sources.
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Apple’s foldable iPhone Ultra will be unveiled in just a few weeks, and new leaks cover what to expect from release timing, availability, and the product’s name.
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Apple’s big September event is almost here, and the company has three new iPhone models set to launch: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. Here’s what to expect.
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The very first Samsung Galaxy Fold launched back in 2019 proved so vulnerable to screen damage by dust and dirt ingress that the company cancelled all pre-orders for the device. Eight generations later, we’re today learning that the issue still hasn’t been fixed.
Ensuring that the iPhone Ultra did not share this vulnerability has reportedly been one of the reasons Apple waited so long before launching its own folding phone. We should know how well Apple has succeeded within minutes of next month’s launch …
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iPhone Ultra’s unveiling is only a few weeks away, and a new report claims the initial rollout could be extremely limited, including being US-only at launch.
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iPhone Ultra will be unveiled next month, and a new leak indicates the device’s front cameras could be positioned in unusual spots.
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Apple is rumored to use ‘iPhone Ultra’ branding for its upcoming foldable model, and Mark Gurman says that is indeed the name widely used within the company’s ranks.
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iPhone 18 Pro or iPhone Ultra? That’s the decision upgraders will face next month. Here are two iPhone Ultra features that ‘Pro’ users should really love.
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Apple is set to announce the first-ever foldable iPhone next month. A new rumor today suggests that the iPhone Ultra might be available in two colors: silver and dark blue.
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Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall.
For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.
Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.
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Apple’s first foldable iPhone is coming very soon, and based on rumors about the product, it sounds very much deserving of the ‘iPhone Ultra’ name. Here’s why.
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