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No iPhone Ultra today? Three possible explanations …

No iPhone Ultra today? Image shows an Apple logo on a premium-looking product box

It was widely expected that the first foldable iPhone set to be launched later today would be named the iPhone Ultra. However, a report yesterday said that the device will instead be called the iPhone Duo.

If accurate, it’s an interesting development as it might potentially point to the company reserving the Ultra suffix for a completely different future model …

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Samsung ‘advice’ to Apple suggests it fears the build quality of the iPhone Duo

Samsung 'advice' to Apple suggests it fears the build quality of the iPhone Duo | Mockup of Apple's upcoming folding iPhone shown

Samsung says it welcomes Apple’s entry into the foldable smartphone market, although the company appears to feel threatened by the likely build quality of the iPhone Duo/Ultra.

A Samsung exec said he sees Apple’s launch as “acknowledging and recognizing” the Korean company’s “pioneering” lead …

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Apple will quickly become a dominant player in folding phones – Counterpoint

Samsung 'advice' to Apple suggests it fears the build quality of the iPhone Duo | Mockup of Apple's upcoming folding iPhone shown

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year, with the iPhone Ultra playing a major role in this growth. The firm says it expects Apple to take 25% of the entire market this year – and it may be the biggest player by the same time next year.

In timing unlikely to be coincidental, the Xiaomi 18 Fold, leaked last month, is officially launching in China the day before Apple’s event …

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Here’s the likely reason the iPhone Ultra isn’t getting an Apple Pencil

Here's the likely reason the iPhone Ultra isn't getting an Apple Pencil | Photo shows the Apple Pencil being used with an iPad

A report yesterday suggested that Apple considered making a special version of the Apple Pencil for the upcoming iPhone Ultra before deciding against it.

Bloomberg suggests that there are three reasons behind this decision, one of them being a desire not to conflict with the position adopted by Steve Jobs when launching the original iPhone. However, this was almost certainly not the deciding factor …

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The Xiaomi 18 Fold leaks, ahead of the iPhone Ultra launch

The Xiaomi 18 Fold leaks, ahead of the iPhone Ultra launch | Back and side views are shown

For a time, it was unclear whether the flip or fold form factor was the future of folding smartphones, but for now at least, it seems clear that the book-style fold is the winner.

It’s what we saw from Samsung’s 8th-generation folding phone, it’s what we’re expecting from the iPhone Ultra, and leaked images of Xiaomi’s 18 Fold also follow the trend …

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Google Translate thinks Apple’s iPhone Ultra event tagline in China includes a hidden ‘foldable’ teaser

Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone.

Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.

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Apple announces iPhone 18 Pro and foldable iPhone Ultra event: ‘Surprise and shine’

Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.

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25% of US adults are interested in the iPhone Ultra – but won’t pay for it

25% of US adults are interested in the iPhone Ultra – but won't pay for it | Mockup of the iPhone Ultra shown, with front and rear views

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.

Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …

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