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Fold, Ultra, or something else? What should Apple call the foldable display iPhone?

Apple very cautious about iPhone Ultra sales, as Samsung wins major concession | Render shown of the anticipated new folding iPhone

Apple is widely expected to release the first iPhone with a foldable display this year. What’s less certain is exactly when it will launch and what Apple will call it.

iPhone Fold, to me, is the clearest shorthand way to reference the foldable iPhone before it has an official name. It also feels like the least likely name to actually be used.

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It might be really hard to get an iPhone Fold at launch

Apple very cautious about iPhone Ultra sales, as Samsung wins major concession | Render shown of the anticipated new folding iPhone

A new report from Digitimes today says that production of Apple’s upcoming iPhone Fold has hit a roadblock. According to “sources within the company’s supply chain,” mass production of the device has slipped from July to August of this year.

Still, Apple is aiming to launch the iPhone Fold in 2026, as Bloomberg also reported last week … but it might be really hard to actually buy one.

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Trendforce says hi-tech glue could be key to an invisible crease in the iPhone Ultra

Trendforce says hi-tech glue could be key to an invisible crease in the iPhone Ultra (render shown)

It’s believed that Apple has waited many years to launch the first folding iPhone in large part because the company wasn’t happy with the very visible crease in early competitor models. We’re expecting that foldable iPhone to be launched later this year, likely branded as the iPhone Ultra.

The crease problem was reportedly solved last year, but a new report suggests that multiple innovations have been required in order to make the crease near invisible – and that a hi-tech glue is one of the key elements …

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Apple very cautious about iPhone Ultra sales, as Samsung wins major concession

Apple very cautious about iPhone Ultra sales, as Samsung wins major concession | Render shown of the anticipated new folding iPhone

A new report suggests Apple is being extremely cautious in its expectations of demand for its most expensive ever smartphone, the iPhone Fold (or iPhone Ultra). The company is said to have told manufacturing partners to plan for significantly lower orders than initially expected.

The report also says that Samsung has taken advantage of its technological lead in advanced folding displays to win a major concession from Apple …

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iPhone Fold launch could be delayed into 2027 after reported engineering problems

iPhone Fold launch could be delayed into 2027 after reported engineering problems | Image shows a render of the upcoming device

Reported problems with the engineering test phase for the iPhone Fold could delay the launch of Apple’s most expensive phone by months. This could potentially mean that it doesn’t go on sale until next year.

Multiple sources are cited, with suppliers warned that they may need to delay production of components for the new device …

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The Oppo Find N6 gives us a preview of the iPhone Fold, with a 600k fold life

The Oppo Find N6 (shown) gives us a preview of the iPhone Fold, with a 600k fold life

It’s taken Apple a long time to advance work on the iPhone Fold, and the reason for that was said to be that the company was unhappy with the visible crease in earlier iterations of the display technology.

By late last year, around 100 iPhone fold models were said to have been made for testing purposes. These will of course be closely guarded, but a competing Android phone has given us a reasonable idea of what we might expect …

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