Apple’s fall iPhone event is expected to look different this year. Rather than unveiling four closely related models, rumors point to a flagship-only September lineup consisting of three premium models: iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable, widely expected to be called iPhone Ultra.
With three premium iPhone options, which will you choose?
Top comment by Steve Stutz
I don’t plan on purchasing any iPhone this year unless Apple adds something that is completely incredible on the iPhone 18 Pro Max that I’d really like to have. My last iPhone was the 13 Pro Max and I just upgraded last year to a 17 Pro Max. In four years Apple had amassed enough hardware features that made upgrading seem worthwhile. Not only that, I use my iPhones a lot and after four years they start getting a little glitchy/laggy. Does my 17 Pro Max blow me away? No, and I don’t really notice any drastic improvements with it vs my 13 Pro Max when it comes to my daily use. The 4X and 8X Optical Quality Zoom is awesome but aside from that I wouldn’t say anything is earth-shattering. I’m still using an M1 iPad Pro 12.9” and the only things that have tempted me on the M4 and M5 iPad Pro are 1. The Function Row on the Magic Keyboard; 2. How thin and light it is; and 3. The tandem OLED Display. I haven’t purchased one yet but after the ridiculous price increases I kind of wish I had. That’s just me though. 🙂
For the familiar option, iPhone 18 Pro rumors include a smaller Dynamic Island, a 2nm A20 Pro chip, Apple’s C2 modem, longer battery life, and major camera upgrades. The larger display Pro Max could stand apart with a significantly larger battery, while retaining the traditional iPhone design and three-camera system.
The rumored iPhone Ultra is this year’s most radical choice: a book-style foldable with a roughly 5.5-inch outer display and 7.8-inch inner screen, a thin titanium body, Touch ID instead of Face ID, and just two rear cameras. Reports suggest a crease-free display and A20 Pro performance, but also a starting price around $2,000 or higher.
Assuming the rumors hold, which new iPhone are you planning to buy? Let us know in our poll, and share your thoughts on why in the comments!
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