ad Stories March 13

AAPL: 139.20

0.06

Apple today has shared a new advertisement on its YouTube channel. This one focuses on support for sticker packs in iMessage. While the ad is part of Apple’s iPhone 7 “Practically Magic” series, support for stickers in iMessage is an iOS 10 feature, thus meaning they’re supported on most recent devices, not just the iPhone 7.

The ad depicts the idea of bringing sticker packs to the real world…

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ad Stories September 29, 2016

AAPL: 112.18

-1.77

Apple has just posted the latest iPhone 7 ad on their YouTube channel today, entitled ‘Balloons’ for obvious reasons. The video follows a balloon throughout various scenes as it eventually finds it way to other balloons, and into someone’s window. It’s only clear at the end that the ad spot is for the iPhone 7 with the balloon tie-in promoting the new Messages features on iOS 10.

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The best 4K & 5K displays for Mac

ad Stories April 18, 2016

AAPL: 107.48

-2.37

Taylor Swift features in another new Apple Music commercial, singing along to Jimmy Eat World

Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.

ad Stories April 5, 2016

AAPL: 109.81

-1.31

Apple Music featuring commemorative anniversary playlist, songs from Apple ads over the last 40 years

Continuing the celebrations of its 40th birthday, Apple has posted a special Apple Music playlist featuring songs from Apple ads over the last four decades. The playlist contains 38 songs in total, with music from The Beatles, Bob Dylan, Coldplay, Gorillaz and more.

Apple turns 04. Forty songs from Apple ads to celebrate 40 years of ideas, innovation and culture.

Unfortunately, the playlist has little accompanying context so you don’t know which songs correspond to which ads. Most the songs appear to be derived from old iPod commercials, like this one.

ad Stories February 29, 2016

AAPL: 96.69

-0.22

Apple expands ‘Think Different’ trademark to Apple Watch, Apple Pay, Apple Pencil, iPad & more

It’s been a while since Apple used its ‘Think Different‘ slogan. Launched with a one-minute TV ad in 1997 when Apple was trying to persuade people to buy a Macintosh instead of an IBM PC, it hasn’t been used since 2002.

But Patently Apple notes that the company has expanded the European trademark filing to cover seven new product classes.

Apple’s International Classes for ‘Think Different’ have greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition) …

ad Stories February 17, 2016

AAPL: 98.12

1.48

Apple today has debuted a pair of new ads for its iPhone 6s and iPhone 6s Plus. The two ads, one simply titled “Live Photos” and the other titled “Less Time,” are fast-paced 30 second spots that quickly jump between using a pair of features that differentiate the iPhone 6s and 6s Plus from their predecessors…

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