ad Stories March 13, 2021

Apple has launched a new ad promoting the iPhone 12 durability. It’s not the first time the company has emphasized this, as in its iPhone keynote last year, it said that this model has four times better drop performance.

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ad Stories September 28, 2018

Apple shares fun new ad touting larger iPhone XS Max screen, better cameras

Apple has today shared a new ad, ‘Growth Spurt’, showcasing the iPhone XS and iPhone XS Max. Throughout the short clip, the main character is taking pictures of various items and pets, seeing them grow exponentially after the photo is taken.

ad Stories April 17, 2018

Apple shares new ads boasting the App Store and Portrait Lighting effects

Apple has just shared a pair of new ads on its Mexico YouTube channel. The new ads relate to the App Store and the new Portrait Lighting effects found on the iPhone X.

ad Stories March 13, 2017

Apple today has shared a new advertisement on its YouTube channel. This one focuses on support for sticker packs in iMessage. While the ad is part of Apple’s iPhone 7 “Practically Magic” series, support for stickers in iMessage is an iOS 10 feature, thus meaning they’re supported on most recent devices, not just the iPhone 7.

The ad depicts the idea of bringing sticker packs to the real world…

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ad Stories September 29, 2016

iPhone 7 Balloons

Apple has just posted the latest iPhone 7 ad on their YouTube channel today, entitled ‘Balloons’ for obvious reasons. The video follows a balloon throughout various scenes as it eventually finds it way to other balloons, and into someone’s window. It’s only clear at the end that the ad spot is for the iPhone 7 with the balloon tie-in promoting the new Messages features on iOS 10.

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ad Stories April 18, 2016

Taylor Swift features in another new Apple Music commercial, singing along to Jimmy Eat World

Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.

ad Stories April 5, 2016

Apple Music featuring commemorative anniversary playlist, songs from Apple ads over the last 40 years

Continuing the celebrations of its 40th birthday, Apple has posted a special Apple Music playlist featuring songs from Apple ads over the last four decades. The playlist contains 38 songs in total, with music from The Beatles, Bob Dylan, Coldplay, Gorillaz and more.

Apple turns 04. Forty songs from Apple ads to celebrate 40 years of ideas, innovation and culture.

Unfortunately, the playlist has little accompanying context so you don’t know which songs correspond to which ads. Most the songs appear to be derived from old iPod commercials, like this one.

ad Stories February 29, 2016

Apple expands ‘Think Different’ trademark to Apple Watch, Apple Pay, Apple Pencil, iPad & more

It’s been a while since Apple used its ‘Think Different‘ slogan. Launched with a one-minute TV ad in 1997 when Apple was trying to persuade people to buy a Macintosh instead of an IBM PC, it hasn’t been used since 2002.

But Patently Apple notes that the company has expanded the European trademark filing to cover seven new product classes.

Apple’s International Classes for ‘Think Different’ have greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition) …

ad Stories February 17, 2016

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Apple today has debuted a pair of new ads for its iPhone 6s and iPhone 6s Plus. The two ads, one simply titled “Live Photos” and the other titled “Less Time,” are fast-paced 30 second spots that quickly jump between using a pair of features that differentiate the iPhone 6s and 6s Plus from their predecessors…

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ad Stories January 21, 2016

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Apple this evening has shared a new advertisement for its Apple TV set-top box. This ad continues the trend of the company highlighting the tvOS App Store that is available on the device, showcasing a handful of the most popular applications available so far. The ad is entitled “Apple TV – The Future of TV is Apps,” which is a slogan Apple has used since the launch of the device back in October.

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ad Stories December 3, 2015

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Apple today has shared yet another new iPhone 6s ad focusing on the device’s always-lisnteing “Hey Siri” feature. Earlier this week, Apple debuted two new advertisements for the iPhone 6s, one focused on the device’s improved performance and another on “Hey Siri.” This ad stars highly acclaimed director Jon Favreau and showcases the iPhone 6s being used on a film set.

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ad Stories December 1, 2015

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Apple today has debuted two new TV ads for the iPhone 6s and iPhone 6s Plus. These ads come just a week after the company unveiled its new holiday ad featuring Stevie Wonder and Andra Day. The two new iPhone ads are entitled “Hey Siri” and “Ridiculously Powerful,” and focus on exactly what you would expect them to.

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ad Stories November 9, 2015

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Ahead of the device’s availability on Wednesday, Apple today has shared the first video advertisement for the 12.9-inch iPad Pro. In a video entitled “A Great Big Universe” shared on its YouTube channel, Apple shows of the benefits of the device’s larger form factor, as well as apps that are optimized for it.

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ad Stories October 27, 2015

Apple debuts amusing new ‘Hey Siri’ iPhone 6s ad featuring Bill Hader

Apple today has continued its barrage of new advertisements for iPhone 6s and iPhone 6s Plus. This company this evening shared yet another new video to its YouTube channel promoting the device. This ad, called “Prince Oseph,” features SNL star Bill Hader.

Much like the ads debuted over the weekend, this ad focuses on the ‘Hey Siri’ functionality of the device. Hader can be seen using Siri and asking her to read him his unread emails. Hader then uses Siri to reply to an email that claims it offers a “once in a lifetime opportunity for the making of millions of currency.”

The description for the video reads:

The iPhone 6s is here, and the only thing that’s changed with Siri is everything. Because now you just say “Hey Siri” and Siri’s there, hands-free. Which can come in handy.

Over the weekend, Apple debuted four new advertisements focusing on ‘Hey Siri’ and the new camera features iPhone 6s and iPhone 6s Plus. The weekend ads featured stars such as Jamie Foxx and NBA player Stephen Curry. Today’s new advertisement is a 30-second spot and can be seen below:

ad Stories September 20, 2015

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Apple tonight premiered a new Apple Music ad during the 2015 Emmy Awards focusing on the “For You” feature of the service. The ad stars actresses Kerry Washington and Taraji P. Henson, as well as singer Mary J. Blige.

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ad Stories September 9, 2015

Apple has published some of the videos from today’s keynote event on YouTube for replay, including the first TV spot for the iPhone 6s and the introduction video presenting 3D Touch on the new phone. The keynote itself isn’t yet available, but should be soon.

You can watch the new videos below.

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ad Stories August 20, 2015

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Further expanding on its recent “If it’s not an iPhone, it’s not an iPhone” ad campaign, Apple today has uploaded a new iPhone ad to its YouTube channel. This ad highlights Apple Pay, Apple’s contactless payment solution. The ad marks the first time Apple itself has advertised Apple Pay, although some banks and credit cards have run Apple Pay ads independently.

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ad Stories July 19, 2015

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Apple, just a week and a half after initially introducing its new ad campaign, has today shared another new iPhone ad. The video advertisement is part of the “If it’s not an iPhone, it’s not an iPhone” campaign and focuses on the App Store that comes along with owning an iPhone. In the ad, Apple touts that there are more than 1.5 million apps available for iPhone, all of which are “hand-picked, awe-inspiring, and just plain surprising.”

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ad Stories July 9, 2015

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Apple today uploaded a pair of new ads to YouTube. The first ad, entitled “Hardware & Software,” showcases the fact that Apple is responsible for both major aspects of the iPhone, making for a more seamless and stable experience. The obvious goal here is to advertise the fact that with an Android device, you get hardware made by a manufacturer and software made by Google.

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ad Stories May 15, 2015

Luxury car-maker Bentley last year shot an ad for the Mulsanne (a mere $298,000 to you, Sir) on the iPhone 5s and iPad Air, and has this year upgraded to the iPhone 6 and 6 Plus. Its new ad is for a driving jacket rather than a car, and it has again produced a behind-the-scenes video (below) showing the kit and software used …  expand full story

ad Stories February 6, 2015

Belgian shop selling Tetris mugs & electric razors promises Apple Watch on Valentines’ Day, “subject to availability”

The Apple Watch isn’t shipping by Valentine’s Day— a date that many speculated could make an ideal launch date– and there won’t be an event this month showcasing Apple’s new device ahead of preorders, but that’s not stopping anyone from using the Apple Watch as prime marketing material.

European department store chain Cora has chosen Apple Watch to grace the cover of its latest flyer this month hyping a February 14th date “subject to availability,” even though the Watch is on track to be released sometime in April, according to the latest from Apple CEO Tim Cook.

While we’ll have to wait and see who is more in the know on this matter (joking!), the September unveiling of the Apple Watch has spawned a new market of cheap knock offs and even promised competition from legacy watch industry insiders.

ad Stories December 18, 2014

Watch Jimmy Fallon’s ‘Oprah Moment’, gifting The Tonight Show audience iPad Air 2’s

Alongside Justin Timberlake, Jimmy Fallon has become the voice of the iPhone 6 with Apple releasing a continuous series of ads featuring both entertainers. Fallon also sits behind a MacBook on the set of The Tonight Show on NBC, something that he brought over from his time hosting Late Night on NBC.

Now Fallon’s Tonight Show is giving the gift of Apple, specifically to the studio audience from last night’s taping as each attendee was gifted with a brand new iPad Air 2 as part of this week’s holiday gift giveaway segment. See the clip above (and wish you were there!) …

(We know Hulu works in a very limited number of countries and will post the YouTube clip when available.)

ad Stories December 14, 2014

Continuing its ‘From one gift come many’ campaign, Apple has published a new commercial entitled ‘The Song’. The ad depicts a young woman listening to a song on a record player, from her youth. The girl then learns the tune using their guitar, recording the tune on a Mac.

The girl then leaves an iPad preloaded with the same song for an older relation, her grandmother, provoking the same emotions of her childhood and memories. The ad concludes with a Happy Holidays message from the company. Apple describes the ad with the following prelude on its website:

Some gifts create a million more. Watch as one budding musician uses Mac and GarageBand to make a heartfelt song for her grandmother.

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ad Stories November 26, 2014

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Following the release of two new iPhone ads earlier this week, Apple has put out yet another commercial for the iPhone 6. Like the others, “Voice Text” features Tonight Show host Jimmy Fallon and pop star Justin Timberlake discussing the newest features on Apple’s smartphone.

In this ad, Fallon and Timberlake demonstrate the many uses for the new voice messaging feature included in iOS 8, such as including sarcasm or difficult-to-spell words in a reply. You can check out the full ad below:

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