ad Stories September 28

Apple shares fun new ad touting larger iPhone XS Max screen, better cameras

Apple has today shared a new ad, ‘Growth Spurt’, showcasing the iPhone XS and iPhone XS Max. Throughout the short clip, the main character is taking pictures of various items and pets, seeing them grow exponentially after the photo is taken.

ad Stories April 17

Apple shares new ads boasting the App Store and Portrait Lighting effects

Apple has just shared a pair of new ads on its Mexico YouTube channel. The new ads relate to the App Store and the new Portrait Lighting effects found on the iPhone X.

ad Stories March 13, 2017

Apple today has shared a new advertisement on its YouTube channel. This one focuses on support for sticker packs in iMessage. While the ad is part of Apple’s iPhone 7 “Practically Magic” series, support for stickers in iMessage is an iOS 10 feature, thus meaning they’re supported on most recent devices, not just the iPhone 7.

The ad depicts the idea of bringing sticker packs to the real world…

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ad Stories September 29, 2016

Apple has just posted the latest iPhone 7 ad on their YouTube channel today, entitled ‘Balloons’ for obvious reasons. The video follows a balloon throughout various scenes as it eventually finds it way to other balloons, and into someone’s window. It’s only clear at the end that the ad spot is for the iPhone 7 with the balloon tie-in promoting the new Messages features on iOS 10.

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Sylvania HomeKit Light Strip

ad Stories April 18, 2016

Taylor Swift features in another new Apple Music commercial, singing along to Jimmy Eat World

Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.

ad Stories April 5, 2016

Apple Music featuring commemorative anniversary playlist, songs from Apple ads over the last 40 years

Continuing the celebrations of its 40th birthday, Apple has posted a special Apple Music playlist featuring songs from Apple ads over the last four decades. The playlist contains 38 songs in total, with music from The Beatles, Bob Dylan, Coldplay, Gorillaz and more.

Apple turns 04. Forty songs from Apple ads to celebrate 40 years of ideas, innovation and culture.

Unfortunately, the playlist has little accompanying context so you don’t know which songs correspond to which ads. Most the songs appear to be derived from old iPod commercials, like this one.

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