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Apple today has debuted a pair of new ads for its iPhone 6s and iPhone 6s Plus. The two ads, one simply titled “Live Photos” and the other titled “Less Time,” are fast-paced 30 second spots that quickly jump between using a pair of features that differentiate the iPhone 6s and 6s Plus from their predecessors…

In “Live Photos,” Apple touts the new Live Photos feature of the iPhone 6s lineup. “Live Photos are more than just photos,” Apple says in the ad. “They come alive when you touch them and then they go back to still when you let go.” The ad showcases people using Live Photos in a variety of instances, including with animals, sightseeing, and playing the snow.

In the second ad, “Less Time,” Apple demonstrates the 3D Touch feature of the iPhone 6s and iPhone 6s Plus. As the title of the ad implies, Apple is bragging that using 3D Touch allows you to save a considerable amount of time by using things like Peek and Pop and 3D Touch pressing on app icons to jump to specific menus and actions.

The two new ads can be seen below. Apple last debuted new iPhone ads in December, showing off the improved performance capabilities of the iPhone 6s, as well as always-listening ‘Hey Siri’ support. Recently, however, the company rebooted its award-winning Shot on iPhone campaign to include images shot with the latest generation of devices.

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