Swatch Stories March 10
Swatch Stories November 19, 2015
Jony Ive’s year-ago prediction that the Swiss watch industry would be in trouble once the Apple Watch launched appears to have been correct (his actual language was said to have been stronger). Bloomberg reports that Swiss watch exports suffered their biggest slump in six years.
Shipments declined 12 percent to 2 billion Swiss francs ($2 billion), the Swiss customs office said in a statement Thursday. Adjusted for fewer working days, the drop was 7.6 percent. Exports to the U.S. dropped 12 percent.
“2015 has been one to forget for the watchmakers,” said Jon Cox, an analyst at Kepler Cheuvreux in Zurich.
The figures show that both higher- and lower-end brands are being hit hard, especially in the world’s biggest market for Swiss watches, Hong Kong … expand full story
Swatch Stories August 21, 2015
Swatch, apparently threatened by Apple’s recent forays into watchmaking, has taken another legal step seemingly aimed at tweaking Cupertino: registration of two “One More Thing” trademarks, a catch phrase famously associated with former Apple CEO Steve Jobs’ keynote speeches. expand full story
Swatch Stories March 19, 2015
The Swiss watch market is bracing for the smartwatch movement, with many fearing another downturn for traditional mechanical timepieces much the same as when low cost Quartz movements were first introduced.
Industry players don’t intend to sit around and see how Apple Watch sells against traditional watches, however, as many of the watch world’s biggest luxury watchmakers— Tag Heuer, Breitling, Swatch, Frederique Constant—are showing off their first smart watches at Baselworld 2015 this week, the premier tradeshow for the jewelry industry where most Swiss watchmakers choose to unveil their latest creations each year.
A few on the list below were announced in the weeks leading up to Baselworld which officially starts today, but this week will be the first time anyone actually gets their hands on these new Swiss smartwatches that hope to compete with the Apple Watch. We’ll be updating this list as more luxury smart watches get unveiled in Basel, Switzerland. expand full story
Swatch Stories February 6, 2015
Swatch Stories February 5, 2015
While Swatch certainly won’t be partnering with Apple on the iPhone maker’s upcoming Watch despite an ill-fated rumor that surfaced last year, the watchmaker does plan to go toe-to-toe with Apple promising its own version of a smartwatch due out soon. Bloomberg reports that Swatch plans to bring its answer to the Apple Watch to market in the next 90 days.
The device will communicate via the Internet “without having to be charged,” Chief Executive Officer Nick Hayek said in an interview. The Swatch smartwatch will also let consumers make mobile payments and work with Windows and Android software, he said.
It’s unclear if Swatch intends for its own smartwatch to be compatible with iPhones like the Apple Watch or if the company is only targeting competing platforms, but Swatch CEO Nick Hayek’s claim that its Internet-connected watch won’t need to be charged will be interesting if the company does indeed deliver with functionality that competes with an Apple Watch. expand full story