Trademark Stories October 17, 2016

AAPL: 117.55

-0.08

If you want to know what products a company like Apple plans to launch, trademark filings can be a good way to find out because anyone can search them. Apple’s registration of the trademark ‘Apple Watch’ was a bit of a giveaway, for example.

But there is one way tech companies can keep them secret for the first six months, and it’s a method Apple has used no fewer than 343 times: taking advantage of section 44(d) of the US Trademark Act …

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Trademark Stories May 16, 2016

AAPL: 93.88

3.36

As reported earlier, Apple CEO Tim Cook is visiting Beijing, China this week. The earlier Reuters report suggested Cook was intending to talk with government officials about company matters amidst increasing tensions between the country and Apple, following trademark disputes and the ban on iTunes Movies and iBooks content.

On Monday, though, Cook met with Chinese app developers at an Apple Store. The talk was hosted by Jean Lui, president of taxi company Didi Chuxing, of which Apple has invested $1 billion dollars. A plethora of Chinese app publishers were in attendance, including a Groupon-esque clone ‘Meituan’,  photo app MeituPic, news provider Toutia.com, cooking app DayDayCook and game developer Tap4Fun (via CNBC).

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Trademark Stories May 5, 2016

AAPL: 93.24

-0.95

In a statement, Apple has said that it will appeal a Chinese trademark ruling which saw the company lose exclusive rights to the iPhone name, allowing other Chinese companies to use the name for leather goods products. Obviously, the iPhone is Apple’s cash cow so the initial ruling was a big blow allowing legal dilution of its most-valuable brand.

Apple will take the appeal to the Supreme People’s court, the highest court in the Chinese law system …

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Trademark Stories May 4, 2016

AAPL: 94.19

-0.99

Apple has lost the right to the exclusive name of the iPhone trademark in China after the Beijing Municipal High People’s Court ruled against the company. Apple retains the right to the trademark for electronic goods, but a local company that has been using the name for leather goods remains able to do so.

The ruling was reported by Legal Daily, which the BBC says ‘is widely recognised as the official mouthpiece for the country’s Central Political and Legal Affairs Commission.’

The trademark dispute over the iPhone trademark has been a long-running one in the country …

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Trademark Stories April 8, 2016

AAPL: 108.66

0.12

Indian court orders Apple to cease using ‘Split View’ name as Microsoft vendor claims the trademark

The Delhi High Court has ordered Apple to cease all use of the term ‘Split View‘ within India as a local software company claims to own the trademark for the name ‘SplitView’ (without a space). ET Tech reports that Apple has appealed the ruling, and a final decision is expected in May.

Trademark Stories February 29, 2016

AAPL: 96.69

-0.22

Apple expands ‘Think Different’ trademark to Apple Watch, Apple Pay, Apple Pencil, iPad & more

It’s been a while since Apple used its ‘Think Different‘ slogan. Launched with a one-minute TV ad in 1997 when Apple was trying to persuade people to buy a Macintosh instead of an IBM PC, it hasn’t been used since 2002.

But Patently Apple notes that the company has expanded the European trademark filing to cover seven new product classes.

Apple’s International Classes for ‘Think Different’ have greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition) …

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