Trademark Stories October 17

AAPL: 117.55

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If you want to know what products a company like Apple plans to launch, trademark filings can be a good way to find out because anyone can search them. Apple’s registration of the trademark ‘Apple Watch’ was a bit of a giveaway, for example.

But there is one way tech companies can keep them secret for the first six months, and it’s a method Apple has used no fewer than 343 times: taking advantage of section 44(d) of the US Trademark Act …

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Trademark Stories May 16

AAPL: 93.88

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As reported earlier, Apple CEO Tim Cook is visiting Beijing, China this week. The earlier Reuters report suggested Cook was intending to talk with government officials about company matters amidst increasing tensions between the country and Apple, following trademark disputes and the ban on iTunes Movies and iBooks content.

On Monday, though, Cook met with Chinese app developers at an Apple Store. The talk was hosted by Jean Lui, president of taxi company Didi Chuxing, of which Apple has invested $1 billion dollars. A plethora of Chinese app publishers were in attendance, including a Groupon-esque clone ‘Meituan’,  photo app MeituPic, news provider, cooking app DayDayCook and game developer Tap4Fun (via CNBC).

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Trademark Stories May 5

AAPL: 93.24

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In a statement, Apple has said that it will appeal a Chinese trademark ruling which saw the company lose exclusive rights to the iPhone name, allowing other Chinese companies to use the name for leather goods products. Obviously, the iPhone is Apple’s cash cow so the initial ruling was a big blow allowing legal dilution of its most-valuable brand.

Apple will take the appeal to the Supreme People’s court, the highest court in the Chinese law system …

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Trademark Stories May 4

AAPL: 94.19

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Apple has lost the right to the exclusive name of the iPhone trademark in China after the Beijing Municipal High People’s Court ruled against the company. Apple retains the right to the trademark for electronic goods, but a local company that has been using the name for leather goods remains able to do so.

The ruling was reported by Legal Daily, which the BBC says ‘is widely recognised as the official mouthpiece for the country’s Central Political and Legal Affairs Commission.’

The trademark dispute over the iPhone trademark has been a long-running one in the country …

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Trademark Stories April 8

AAPL: 108.66

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Trademark Stories February 29

AAPL: 96.69

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