Macintosh Stories February 13

AAPL: 133.29

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The latest Sonos ad – shown during last night’s Grammys, alongside one for Apple’s Carpool Karaoke – echoes Apple’s famous ‘1984’ commercial, the hammer thrown through a screen replaced by a speaker thrown through a window. The Verge isn’t a fan.

This is no critique of capitalism, or the American way, or even the dehumanizing effect of technology — she’s only complaining because the people she’s observing haven’t dropped hundreds of dollars on Sonos speakers.

You can judge for yourself below. But if the ad does inspire you to invest in some Sonos tech, Brits might want to buy sooner rather than later as the company has announced that it will shortly be raising its UK prices by up to 25% …

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Macintosh Stories August 16, 2016

AAPL: 109.38

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Tekserve, once the go-to third-party repair shop for Apple products in New York City, announced last month that it would be closing shop on August 15 after being in business since 1987. Now that Tekserve has officially closed shop, Apple fans will have the opportunity to purchase some museum-worthy vintage Apple and NeXT gear through auction.

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The best 4K & 5K displays for Mac

Macintosh Stories February 29, 2016

AAPL: 96.69

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9to5toys 

Macintosh Stories December 31, 2015

AAPL: 105.26

-2.06
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The view that Apple lost its innovative edge with the sad loss of Steve Jobs has been one of the oft-repeated criticisms of the company in recent years. But this idea is based on an entirely mythological view of Apple as a company that was constantly launching ground-breaking new product categories.

The reality is a little more mundane. The Macintosh, a truly revolutionary computer, was launched in 1984. We had to wait 17 years for the next groundbreaking product: the iPod in 2001. We had to wait six years after that for the next major product category: the iPhone in 2007. And a further three years for the iPad in 2010. (If you wanted to push things a little, you could argue that the MacBook Air was also so revolutionary that it deserves to be included; if so, we’re up to five new product categories in 26 years.)

Note, too, that none of the product categories were invented by Apple. Xerox, of course, invented the graphical user interface for personal computers. There were MP3 players before the iPod; touchscreen smartphones before the iPhone; tablets before the iPad. What Apple did in each case was what the company does best: take something clunky and used only by techies, and turn it into a slick product that will appeal to the masses.

So no, Apple never has churned out revolutionary new products on an annual basis. If we’re going to assess its performance today, it has to be against a realistic background. Zac recently reminded us of Apple’s product timeline for 2015. Looking at this in the context of a company whose true history is occasionally taking a new product category and doing it better than anyone else – and in between times merely refining its existing product ranges – how did Apple do this year … ?

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Macintosh Stories November 5, 2015

AAPL: 120.92

-0.56
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Macintosh Stories August 28, 2015

AAPL: 113.29

0.37
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Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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