ads Stories June 1

The Wall Street Journal has published a new report detailing one thing we might expect to see on stage at WWDC next week: a digital ad platform expansion. According to the Journal, Apple has been in talks with major apps including Snapchat and Pinterest about the project:

Over the past year, Apple has met with Snap Inc., Pinterest Inc. and other companies about participating in an Apple network that would distribute ads across their collective apps, the people said. Apple would share revenue with the apps displaying the ads, with the split varying from app to app, they said.

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ads Stories February 26

Apple shares new ads targeted towards iPhone switchers

Apple has today shared a handful of new ads, focusing on security, ease of use, and environment. The series of ads have a tagline that read switch to iPhone, showcasing features that are better on the iPhone compared to its competitors.

ads Stories March 16, 2016

Apple has launched yet another iPhone 6s advert, this time featuring a special celebrity guest: the Cookie Monster. In the ad, named Timer, the blue monster uses hands-free Siri on his iPhone 6s to time (you guessed it) the baking of his cookies.

Although hands-free Siri exists on all iPhones, the ability to say ‘Hey Siri’ out loud without having the phone being plugged in to power is exclusive to Apple’s latest handsets: the iPhone 6s and iPhone 6s Plus. Watch the minute-long commercial after the break …

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Sylvania HomeKit Light Strip

ads Stories December 8, 2015

Alongside the release of iOS 9.2 today, Apple is making some improvements to its recently launched News app that it hopes will improve the service for both readers and publishers.

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ads Stories November 6, 2015

Instagram reportedly testing ads with 3D Touch & Apple Pay integration & other Apple Pay news

Update: An Instagram spokesperson has reached out with following statement:

“Mobile commerce is definitely a space we are looking at closely. However, this isn’t something we are testing at this time”

Instagram is reportedly testing new ads that will take full advantage of being integrated with Apple’s platforms including the new 3D touch pressure sensitive touchscreen feature and its payments service Apple Pay, Digiday reports.

The integration of Apple Pay and 3D Touch, a new feature introduced with the iPhone 6s that allows pressure sensitive touchscreen interactions, is reportedly being tested as an expansion of Instagram’s recently launched “Shop Now” feature:

It has even run tests with restaurants to sell menu items right from the Instagram feed, without the need to click off the app’s main feed, said an ad agency source familiar with the test.

Some of the shopping tests incorporate features like Apple’s force touch screen feature, which lets consumers apply pressures in their clicks to switch among multiple product options in the images, the source said.

In other Apple Pay news, MacRumors notes that Wegmans will be one of the next major retailers to roll out its rewards card program but that it’s only in a piloting phase ahead of a full roll out next year. Yesteday, Walgreens became the first retailer to offer its rewards cards through Apple Pay.

And possibly related to Apple’s overall rollout of its own payments service, the site noticed Apple appears to have quietly dropped support for PayPal credit payment plans in its US online store. It is, however, continuing to offer Paypal as a financing option in the UK and as a payment option in its online stores there.

ads Stories November 5, 2015

HTC copies Apple’s iconic 1984 commercial to advertise their iPhone copy

HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor for many consumers. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.

The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?

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