Apple has today shared a handful of new ads, focusing on security, ease of use, and environment. The series of ads have a tagline that read switch to iPhone, showcasing features that are better on the iPhone compared to its competitors.

The videos are 15 seconds in length and are titled Environment, Safe, Ease, and Apple Support. The ads are pretty self-explanatory, and are meant to be lighthearted.

Apple has mainly been focusing on iPhone X in its most recent ads, so seeing these are a breath of fresh air. The company has been pushing iPhone switching program for quite some time. The company even has an app on the Google Play Store to help Android users switch to iPhone.

Additionally, the company has also published a new how-to video that shows how to edit color in the Photos app, following previous videos of the same format.