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Apple airs new iPhone 6 ads “Huge” and “Cameras” featuring Jimmy Fallon and Justin Timberlake

[youtube http://www.youtube.com/watch?v=I3uAoeQBpcQ]

Apple has started airing two new iPhone 6 ads starring the duo of Jimmy Fallon and Justin Timberlake. Tim Cook unveiled two ads starring the pair during the iPhone 6 announcement earlier this month with ads that focused on the Health application and size of the phone.

The new ads, dubbed “Huge” (above) and “Cameras” (below) started hitting airwaves tonight and focus once again on the size of the display and the upgraded cameras with enhanced image stabilization, slow-motion and time-lapse capabilities.

[youtube http://www.youtube.com/watch?v=AdbggN5XB0Y]

Apple announced earlier today that in the first weekend of availability customers had bought more than ten million of the new handsets.

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Comments

  1. FERNANDO! (@brutedawg) - 9 years ago

    i can’t believe apple would stoop so low as to blatantly point out how inferior samsung users are. /s

    • jrgibson1 - 9 years ago

      How? Where?

    • Brent Tharp - 9 years ago

      At least you know how to use the word “are,” unlike Apple: “The camera on the new iPhones ARE better than ever.”

      • furrophile - 9 years ago

        Actually, dumbass, since the “is” is referring to the camera, and “camera” is singular, the word to be used would be “is” not “are”

        You really think that Apple would have sent out a commercial with improper grammar? Get your common language down before you start correcting billion dollar companies, you idiot.

      • Brent Tharp - 9 years ago

        Actually, dumbass, since I used quotation marks, I was quoting what the commercial says. Apple did make a mistake. But let Jimmy Fallon know that he doesn’t know grammar, next time you see him.

      • Brent Tharp - 9 years ago

        And nice job of reading, BTW. Get your literacy down (up) before you start correcting people who actually know how to write. Just as a pointer—the next time you see a name followed by a colon and quotation marks, that is a direct quote from the name immediately preceding the colon and quotation marks.

        Also, before you start making some correlation between billion-dollar companies and the quality of their grammar (oops, I guess you already did), realize that companies like Apple make these kinds of mistakes every day. There is no correlation whatsoever; just a slow, grinding regression to the mean (mediocrity).

        Cheers.

  2. rettun1 - 9 years ago

    Fun ads. And wow, at the same time I watched these, the new note 4 commercial came on the tv. They are worlds apart. Samsung may spend way more on advertising, but I think the Apple ads are better

  3. rakinjannot - 9 years ago

    I think that these commercials are very different depending on whether or not you know who voices them. If you don’t recognize the voices, they sound like general voice overs. In that case, they are quite annoying and a rather odd choice to be the voice of a company that has usually had a very serious marketing tone. However, if you understand that these are Justin Timberlake and Jimmy Fallon, two established personalities that are helping Apple sell their product, they are much more enjoyable. They distance themselves from the company’s image and are allowed to be silly. I think it comes down to “Is this really the voice you’re giving to your ad campaign?” vs. “You are using celebrity cameos in your ads and those celebrities are silly.”

  4. Al Nakatani - 9 years ago

    Apple vs Samsung, enough already. There are more important issues than “which is better”. With all the problems ordinary folks are having to deal with, the fight amongst “elitists” is so much what is wrong. On this and many other nights, there are men, women and children who are starving…..so give it up already…..

  5. aeronperyton - 9 years ago

    I so want a John Hodgman cameo in a future commercial.

  6. Windows Phone FTW

  7. capdorf - 9 years ago

    It’s very honest of apple to point out, the one big problem with the 6

  8. Are these only US-bound as I can’t see them working outside.. Few have heard of Jimmy F in the UK i suspect.. certainly i wouldn’t have recognised his voice had i not known from the keynote.

    Overall i find them depressingly lame. But then again, Apple have clearly done research which shows that size is the number one issue for them that needs highlighting to get people switching /upgrading so they’re right to focus on it.

  9. Andrew Maloney - 9 years ago

    I don’t know what to say. From a company like Apple I just expect more. These ads are terrible. Seriously you want me buying an iPhone because of the bigger screen or because it has a camera on it? There whole mobile phone segment is filled with phones already ticking these two boxes. You need to tell me WHY the iPhone is the better choice, not that it just ticks the boxes in these categories.

    Given, the camera ad is a little more convincing, but show me how the stabilisation works damn it! That is a feature that could potentially set the phone apart, and all you do is tell me it has it.

    I think Apple are trying to save face on their older product line, not wanting to make the iPhone 5 or 5S appear inferior to the 6. The truth is that we all want a phone that makes the older model inferior in many ways, and my most successful upgrade was moving from 3GS to 4. Screen size isn’t going to sell me, I actually would have preferred a smaller display. The camera however, that is what I wan’t to know more about, and simply saying “camera… caameraaah, cam-rah!” isn’t going to do it for me.

  10. prentom87 - 9 years ago

    Funny :)
    Good to see some humour from the ads.
    All the “look what we can do” ads from the latest years were good, but I’ve missed the PC vs Mac ads because they were funny.

  11. writerjax - 9 years ago

    So, did you know who voiced these new Apple iPhone commercials? If not, watch them again after finding out and see how or if it changes your opinion of them.

    http://tinyurl.com/om5twnj

  12. David Litfin - 9 years ago

    Steve Jobs is probably rolling over in his grave right now. He was 100% against increasing the size of the iphone. That is the primary reason why the iphone 5 (first with the larger screen) wasn’t released until after he died. This is the complete opposite of Mr. Jobs vision for the iphone.. I find it very funny.

  13. Todd Terres - 9 years ago

    In the ad featuring cameras is this line: “The camera on the new iPhones are (sic) better than ever.” Really??? The camera “are”? It are??? Please!!!

  14. Brent Tharp - 9 years ago

    Really? Someone (one of the largest companies in the world) paid an ad agency for this: “The camera on the new iPhones are better than ever”?

    Great job, ad agency illiterates.

    And whatever idiots work in Apple’s marketing department.

    Who cares about the comparison with Samsung commercials, when the Apple commercials so far have featured terrible music (“I’m feeling hopefully…” wtf? and U2 – ugh) and grammar that would receive an F in an eighth grade English class?

    Wasn’t it enough that Apple gave us entertainment with its incredibly bad autocorrect and terrible mapping program? Did it really have to stoop to revealing to the world that it doesn’t even know the difference between singular and plural?

    http://brenttharp.blogspot.com/2014/10/we-already-know-that-apples-autocorrect.html?spref=fb

  15. ethanhines - 9 years ago

    I thought their names were Toshka and Clave?

  16. Matt Murdock - 9 years ago

    So this is how apple deals with the fact they finally had to join the so-much-criticized-before-by-them HUGE mobile screens? By using the word ‘huge’ themselves? Eek, that’s whack, I’m not buying it… and that’s literal.