Vogue Stories September 21, 2015

How does the upgraded camera on the iPhone 6s Plus perform under real-world conditions? Today we get our best look yet thanks to a photo gallery of a recent MLB game shot by photographer Brad Mangin for Sports Illustrated. expand full story

Vogue Stories September 18, 2015

Update, Sept. 19: Vogue originally posted the wrong photos. They’ve now been updated with the correct images shot on iPhone 6s Plus.

Apple’s new iPhone 6s and 6s Plus won’t officially arrive for customers until September 25th, but Apple is giving the upgraded camera on the devices a real world test drive at New York Fashion Week. It appears Apple handed over a few of the unreleased phones to Vogue and they enlisted photographer Kevin Lu to shoot the show entirely with the new iPhone. expand full story

Vogue Stories February 27, 2015

Apple Watch Edition again showcased by Vogue, this time in Paris issue

Apple is set to give the Apple Watch one more big event on March 9th before its debut in April, but the fashion world’s go to magazine Vogue is continuing to prominently feature the Watch before it goes on sale to the public. French site Mac4ever first shared photos from the Paris edition of Vogue magazine featuring two shots of the 18k gold Apple Watch Edition being modeled in black and white photos.

Vogue Stories February 25, 2015

(via Carlos Ribas)

As Apple prepares to bring the Apple Watch to market in just a few short weeks, the company is once again turning to Vogue magazine to showcase its new product category or wearable devices. We first saw the Apple Watch make its magazine debut on the cover of Vogue China late last year, and now the popular fashion-focused publication is featuring a multi-page spread displaying various Apple Watch collections. What’s more impressive, though, is the first video ad campaign for the Apple Watch found in the digital version of Vogue seen below… expand full story

Vogue Stories October 9, 2014

Apple’s upcoming wearable will appear on the cover of Vogue China’s November issue according to Business of Fashion. Several styles of the device will be worn by supermodel Liu Wen. This comes just a few weeks after Apple’s one-day-only special showing of the Apple Watch during Paris Fashion Week, proving that the company is taking a much more direct approach to the fashion world.

Vogue China EiC Angelica Cheung reportedly met with Tim Cook and Jony Ive prior to the official reveal of the watch to learn about the process behind its design. When asked about why Vogue China was chosen as the first magazine to feature the device, she responded in part by stating:

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Vogue Stories September 10, 2014

Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:

The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.

Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… expand full story

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