Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:
The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.
Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story…
The company spent a long time building up a fashion-heavy team, including former Yves Saint Laurent CEO Paul Deneve, top Nike design director Ben Shaffer and of course retail head and former Burberry CEO Angela Ahdrents.
Several fashion editors reported that they’d been invited to the launch, and that it was the first time Apple had courted their attention. Apple will doubtless be watching closely to see whether other fashion journalists in attendance share Armstrong’s view.